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Who We Are

VISIT Milwaukee is the chief image and tourism marketing organization of the greater Milwaukee area, and continues to be recognized as a major contributor to a thriving tourism economy that supports job creation and the growth of our convention and tourism infrastructure.

Our mission is to market greater Milwaukee as the destination of choice for conventions, events and leisure travel, thereby increasing the economic impact of tourism through increased revenues for local business, and increased tax revenues for city, county and state.

Organization History and Facts:

VISIT Milwaukee is a private, non-profit 501(c)6 corporation.  Formerly a department of the Metropolitan Milwaukee Association of Commerce, the “Convention & Visitors Bureau of Milwaukee” was incorporated in the State of Wisconsin on January 6, 1967. Our organization was granted exempt status by the IRS under section 501c6 of the IRS code governing business and trade associations. The bureau officially changed its name to the “Greater Milwaukee Convention & Visitors Bureau, Inc.” in 1977. In 2005 the addition of “VISIT Milwaukee,” was added to our name as part of a re-branding and re-imaging process.

VISIT Milwaukee is accredited by Destination Marketing Association International (DMAI). This globally recognized accreditation serves as a visible industry distinction that defines quality and performance standards in destination marketing and management

VISIT Milwaukee was formed as a membership-based association, and is supported by more than 600 partner firms and individuals. These partners make a financial contribution to VISIT Milwaukee in the form of partnership dues according to an investment schedule approved by the Board of Directors.

In addition, VISIT Milwaukee functions as the sales and marketing arm of the Wisconsin Center District (WCD). The Wisconsin Center District is a government body created to fund, build and operate Milwaukee’s three-facility convention complex consisting of the Wisconsin Center, Milwaukee Theatre and U.S. Cellular Arena.