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VISIT Milwaukee Blog





 
I’m In: Hope Springs Eternal

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Thursday, June 21, 2012

By Jeannine Sherman
Director of Public Relations
VISIT Milwaukee

I’m In.

Hope Springs Eternal....or.....Getting Ready to Rock the 2012 Summerfest Rock ‘n Sole Run!

Running.

Some days, when everything is clicking, I feel like an Olympic athlete in training. I can say this with complete confidence, although I have never in my life achieved anywhere near the level of fitness required to participate in the Olympic Games. My vivid imagination fills in the blanks – it’s a motivational strategy built on self-delusion. But it works....most of the time.

When it doesn’t? When reality hits and I’ve had a long day and my muscles hurt and everyone else is heading out for a glass of Pinot and I’m super crabby because my running shorts feel like the casing on a Usinger’s sausage?  

Is that when you’ll find me face-first in a mound of fried cheese curds, mainlining sugar in the form of an extra-thick, Kopps chocolate shake?

Depends on the day.

Need I reiterate? I am only an Olympic athlete in my mind.

BUT! Most days, for most of the past few months, along with thousands of people from all across the country, I’ve been hitting the pavement with a goal in mind:

The 2012 Summerfest Rock ‘n Sole Run.

Last year I ran in the inaugural event, the quarter-marathon distance. This year, I’m shooting for the whole enchilada: the half-marathon (they’ve got a new 5k route this year as well if you’ve got more common sense than I do). There’s something amazing about getting to run right down the middle of the Daniel Hoan Memorial Bridge with the wind at your back and Lake Michigan at your side. You get a great view of downtown, and Summerfest, the World’s Largest Music Festival, too. I’m going to picture myself at the Fest, dancing to the Foo Fighters, which will take my mind off all the sweating, puffing and those God-awful, constricting running shorts.

I’m looking forward to rocking out to live music along the way – a new and cool addition this year, and receiving my just rewards for crossing the finish line: a medal, a ticket to Summerfest, a cool T-shirt that I will wear to impress my friends with my athletic prowess AND the opportunity to warm up for the largest music festival on the planet with a Post-Race Party, featuring live music, food and beverages on the Festival grounds.

Better yet? I get to help people who need it. Proceeds from the Summerfest Rock ‘n Sole Run will benefit Ronald McDonald House Charities of Eastern Wisconsin.

If you’re heading out to the lakefront this Saturday to join the run or cheer us on, make sure to look for me! I’ll be the sweaty mess of a girl with the red face, tight pants and big smile – on a job well done.

Oh, yeah, and if I have a cheese curd stuck in my teeth?

Just be a girlfriend and let me know.
 

Details:
2012 Summerfest Rock 'n Sole Run

Saturday, June 23 - 7:00am
Summerfest Grounds
200 N. Harbor Drive

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