Visit Milwaukee

Discover why more meeting planners are choosing Milwaukee, an easy-access destination featuring a three-venue convention campus with three connecting hotels. A blend of acclaimed restaurants, nightlife, festivals, and off-site venues adds up to meetings at incomparable value.

Fresh Water Initiative

Recognized as an international center for fresh water initiatives, Milwaukee is the ideal choice for water-related conferences.

With Lake Michigan’s 22,000 square miles of open water as our backyard and a location at the mouth of three rivers, it was only natural that Milwaukee capitalized on the abundance of fresh water to become the home of early breweries like Schlitz, Pabst, Blatz and Miller. The city also became a center for water-related industry and manufacturing, and today is home to more than 150 water technology companies.

Milwaukee: Global Water Center

22,000 square miles of open water provides the backdrop for Milwaukee

In 2009 local visionaries and business leaders from Milwaukee’s numerous water-based industries joined forces with the University of Wisconsin-Milwaukee’s Great Lakes Water Institute to establish the Water Council. Through the work of the Water Council, both locally and internationally, Milwaukee is fast becoming the epicenter for water science and water industry conferences.


The Facts

  • Designation as a U.N. Global Compact City in 2009 as an international hub of water research and technology and one of only three cities in the U.S to earn this prestigious recognition.
  • Home to more than 150 water technology companies, including such giants as Badger Meter, MillerCoors and international companies like Veolia.
  • Home to the first School of Freshwater Sciences in the nation at University of Wisconsin-Milwaukee, which recently opened a $53 million expansion.
  • Institute for Water Business program at the University of Wisconsin-Whitewater.
  • Over 100 academic scientists and researchers focused on water solutions.
  • A national sustainability leader for managing stormwater with green infrastructure, extracting renewable energy from waste products, and mitigating and adapting to climate change.

Opened in 2013 and home to the Water Council, the Global Water Center is a stunning rehabilitation of a former industrial building in downtown’s Walker’s Point neighborhood, featuring water-related research facilities and accelerator space for emerging water-related companies. The building’s renovation also serves as a catalyst for the development of the Reed Street Yards, a mixed-use, urban office, educational research and technology zone focused on the international water industry.

Milwaukee’s local fresh water science and industry expertise and facilities make it the obvious backdrop for water-related conferences!


Milwaukee Meets on the Water

Discovery World provides spectacular views of downtown and Lake Michigan

Spectacular meeting venues tied to water include:

  • Milwaukee Art Museum, a dazzling architectural wonder on the Lake Michigan, with its soaring white wings that open and close over an awe-inspiring vaulted atrium.
  • Discovery World’s Pilot House provides a spectacular 360-degree view of the lake and downtown skyline.
  • Harley-Davidson Museum, along the Menomonee River, guarantees the thrill of the Harley experience.

Summer Celebrations on the Water

  • Summerfest and non-stop schedule of ethnic festivals in the spectacular, 75-acre lakefront festival park.
  • Weekly River Rhythms concert on breezy summer nights at Pere Marquette Park on the Milwaukee River.
  • Moored at Discovery World in the summer months, the three-masted Great Lakes schooner, S.V. Denis Sullivan, is the perfect outing and team-building experience.

For more ideas on water-related outdoor activities, check out our itineraries here.

Combine fresh water assets with the Wisconsin Center’s 189,000 square feet of exhibit space, connected by skywalk to two recently-renovated convention hotels and some of the lowest airfares in the nation, and this “Fresh Coast” location is just the right destination for memorable meetings of all sizes. Come on in, the water’s fine!