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Friday, December 15, 2017

Statement from VISIT Milwaukee President & CEO Paul Upchurch on the hiring of Marty Brooks

FOR IMMEDIATE RELEASE:

Contact: Kristin Settle

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414-287-6230

Statement from VISIT Milwaukee President & CEO Paul Upchurch on the hiring of Marty Brooks

 

MILWAUKEE, WI - (December 15, 2017) – VISIT Milwaukee President & CEO Paul Upchurch issued the following statement today regarding the hiring of Marty Brooks as the new CEO of the Wisconsin Center District:

“On behalf of VISIT Milwaukee, I’d like to welcome Marty Brooks to the Wisconsin Center District and the Milwaukee area. His operations expertise for convention centers, theaters, and arenas will play well here in Milwaukee and will boost the already strong schedule of events at our Wisconsin Center facilities. He is a great addition to the team, and we look forward to working closely with Marty to further build on the success of the District and bring even more events and conventions to the region.

I’d also like to give a heartfelt thank you to outgoing CEO Russ Staerkel, who served the Wisconsin Center in multiple capacities with great dedication and a strong sense of teamwork. With the support and partnership of the WCD, we have built a strong base of business for the future that will continue to grow our local economy and create jobs.”

About VISIT Milwaukee

Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.



Monday, December 04, 2017

VISIT Milwaukee and USA Gymnastics Championships Honored as a

FOR IMMEDIATE RELEASE:

 

Margaret Casey, Communications Manager

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414-287-4232

 

VISIT Milwaukee and USA Gymnastics Championships Honored as a

2017 Champion of Economic Impact in Sports Tourism

 

MILWAUKEE, WI - (December 4, 2017) –  Sports Destination Management, the sports tourism publication with the largest circulation of sports event planners and tournament directors, has awarded the 2017 USA Gymnastics Championships, in partnership with VISIT Milwaukee, as one of the 2017 Champions of Economic Impact in Sports Tourism.

HeldJune 26-July 3, 2017, the prestigious USA Gymnastics Championships involved events at both the Wisconsin Center and the BMO Harris Bradley Center. The event attracted more than 2,000 young athletes from around the country accompanied by their families, resulting in 4,345 hotel room nights and 4,500 total attendees. Organizers credit the success of the event to the strong partnership between VISIT Milwaukee, USA Gymnastics, and the two venues.

The event brought an estimated economic impact of $5.4 million to the local economy.

According to Marissa Werner, senior sports and entertainment sales manager at VISIT Milwaukee, “This award reflects a banner year for sports tourism in Milwaukee in 2017, with the USA Gymnastics Championships joining the U.S. Open and NCAA DI First/Second Rounds in scoring big for economic impact to the region. And the action continues in January when the nation’s top speed skaters come to the Pettit National Ice Center for the Olympic Long Track Trials.”

This year’s Sports Destination Management winners across the country are responsible for contributing more than $400 million to the national economy over the past year. For additional background on the booming sports tourism industry and how it impacts a local economy, see: Special Feature: Economic Impact of Sports Tourism

About Sports Destination Management:Sports Destination Management is written for the largest audience of sports event managers and tournament directors in the sports tourism market and maintains a focus on the important issues surrounding event location decisions and event management. With content from experts and thought leaders, SDM provides in-depth coverage of sports event planning and execution through incisive and relevant articles as well as insightful, real-world case studies showcasing best practices and successful event production.

In addition to the publication, SDM offers extensive digital resources through http://www.sportsdestinations.com and the e-newsletter SDM Blitz, both providing decision support tools for organizers to ensure successful events at all levels of play.

About VISIT Milwaukee

Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.



Thursday, October 19, 2017

New Mitchell Airport Welcome Signs Reveal Authentic Milwaukee

 
MILWAUKEE, WI - (October 16, 2017) – VISIT Milwaukee and Clear Channel Airports have teamed up to welcome passengers to Mitchell International Airport with fresh new signage, displays, and video capability.
 
Two giant new displays measuring 15 x 7 feet now greet visitors in the main concourse area with “Welcome to Milwaukee” messaging. The current signs feature kayaking on the Milwaukee River and beer gardens.
 
A wall wrap that had been on a prominent wall of Concourse D for more than 20 years has been replaced with an interchangeable “Greetings from Milwaukee” display, depicting an updated, stylized skyline graphic with bright, vibrant colors.
 
VISIT Milwaukee is also taking advantage of the 75-inch LCD display screens installed throughout the airport, by providing five videos, each ten seconds long, for the airport to use with other messaging on the screens. Future plans are to use the screens to welcome conventions to town with dedicated messaging for each group.
 
Another “Welcome to Milwaukee” display installed this week features a family on a Harley-Davidson motorcycle. The family visited Milwaukee from Dubai last summer.
 
According to Paul Upchurch, president & CEO of VISIT Milwaukee, “Our partnership with Clear Channel Airports and Mitchell International Airport on this project has resulted in a colorful and more enticing welcome to travelers. The new signage and video capability is much more reflective of area attractions and the warm hospitality visitors will experience in Milwaukee.”
 
Milwaukee County Executive Chris Abele added, "Great partners like VISIT Milwaukee and Clear Channel are one of the reasons we are experiencing such significant growth at MKE. As more and more travelers from around the country and around the world continue to choose MKE, it's nice to know they will be greeted warmly with our characteristic Midwest hospitality."
 
About VISIT Milwaukee

Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org
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Tuesday, October 10, 2017

Potawatomi Hotel & Casino provides $10 million streetcar sponsorship in Milwaukee

Potawatomi Hotel & Casino provides $10 million streetcar sponsorship in Milwaukee

Agreement includes free rides for one year beginning fall 2018

MILWAUKEE, WI - (October 9, 2017) – Mayor Tom Barrett has announced that Potawatomi Hotel & Casino and the Forest County Potawatomi will be the presenting sponsor for Milwaukee’s new streetcar, called “The Hop.” As part of the 12-year, $10 million agreement, Potawatomi will also sponsor free rides for everyone for the first 12 months of operation.

“This is yet another important and exciting step for the City of Milwaukee and the streetcar. The momentum keeps building,” said Mayor Tom Barrett. “We’re thrilled to have Potawatomi Hotel & Casino as our partner in moving Milwaukee forward.”

Currently under construction, the streetcar’s Phase 1 line is expected to begin service in fall 2018, with a Lakefront Line to follow in coordination with the construction of The Couture development in 2019.

“The Forest County Potawatomi have committed to investing in Milwaukee. Like our recently announced hotel expansion, this is one more example of that commitment,” said Potawatomi Hotel & Casino Chief Operating Officer Rodney Ferguson. “As Wisconsin’s most visited entertainment destination, we are proud to have our brand aligned with The Hop streetcar brand.”

The name “The Hop” was developed as part of a branding process conducted in 2016 with the help of a community input panel. The city hopes the name “The Hop” will become part of the local vernacular, emphasizing that destinations are just a quick hop away.

According to Paul Upchurch, president & CEO of VISIT Milwaukee, “VISIT Milwaukee is grateful to Potawatomi Hotel & Casino for its investment in The Hop and in the City of Milwaukee. The Forest County Potawatomi continue to be a major supporter and contributor to our community through charitable work, sponsorships, and investments in our infrastructure and in our citizens. We are especially pleased to learn that through their generosity, all riders will receive free admission for the first 12 months. This makes getting around so much easier for residents and visitors. The Hop is another great reason to live, work, and play in Milwaukee.”

Brand elements, including vehicles, signage and website, will be developed and rolled out in early 2018. Until then, construction information will continue to be available at http://www.themilwaukeestreetcar.com

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About Potawatomi Hotel & Casino

Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features six award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 sq. feet of event space. A 381-room, 19-story hotel opened in August 2014. To discover more visit http://www.paysbig.com

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About VISIT Milwaukee

Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community. VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org

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