Milwaukee Called a Value Destination
Related Document: SundayJournal_Milwaukee's_Magic_1108.pdf
Milwaukee called a "value destination".
VISIT Milwaukee Wins Planners Choice Award
The Wisconsin Association of Convention and Visitors Bureaus (WACVB) awarded a 2008 Wisconsin Tourism Trailblazer award to VISIT Milwaukee for outstanding marketing and partnership projects at its annual fall conference in Wisconsin Dells.
VISIT Milwaukee led a community effort to create a bronze sculpture of Fonzie, the iconic character from the popular TV show, Happy Days. The organization raised $85,000 for the downtown Milwaukee tourism attraction and created events and other public relations efforts that generated $9.5 million in worldwide media coverage and at the same time raised $17,000 for a Milwaukee literacy program. VISIT Milwaukee also brought an educational component to the project by enlisting the assistance of UW-Milwaukee public relations students.
WACVB presents the Wisconsin Tourism Trailblazers awards each year in an effort to increase the visibility of Wisconsin's tourism industry and destination marketing organizations. WACVB represents Wisconsin's top destination marketing organizations and initiates cooperative ventures that enhance the state's tourism industry.
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
For more info contact:
Dave Fantle, VP PR