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Our Press Releases

Friday, May 09, 2008

2007 Tourism Spending in Milwaukee Remains Strong

05/09/2008

 

Tourism spending in the Greater Milwaukee area in 2007 remained strong and slightly surpassed the results in 2006. Traveler expenditures came to an estimated $2.579 billion for the year (versus $2.578 billion in 2006). The industry also continues to be a major supporter of the economy by supporting 64,854 full-time equivalent jobs (up from the previous year's total of 64,020), $1.474 billion in wages (down slightly from the 1.534 billion in wages the previous year) and contributing $410 million in local and state taxes (down slightly from the previous year's total of $415 million).

These numbers come from The Economic Impact of Expenditures by Travelers on the Greater Milwaukee Area, CalendarYear 2007, an annual tourism economic impact study conducted by Davidson-Peterson, Inc. The study focused on traveler expenditures in Milwaukee, Ozaukee, Washington and Waukesha counties.

The majority of visitor expenditures in the Greater Milwaukee area were divided among shopping, which accounted for approximately one-third ($793 million or 31 percent) of traveler expenses; food ($708 million or 27 percent); and recreational spending ($582 million or 23 percent). The remaining expenditures went to lodging ($305 million or 12 percent) and transportation ($189 million or 7 percent).

 Hotel occupancy in Milwaukee County held steady finishing at 63 percent for the year.

 "Milwaukee remains a great value destination for the business and leisure traveler," said Doug Neilson, president and CEO of VISIT Milwaukee.  "We continue to enjoy a healthy mix between our visitor categories and we have some exciting new additions to our tourism amenities, which should draw significant number of new visitors to Milwaukee."

 "Looking ahead, with a similar base of convention business this year and the opening of the Harley-Davidson Museum, the Potawatomi Bingo Casino expansion, the Les Paul exhibit at Discovery World and the Titantic exhibit coming to the Milwaukee Public Museum, we believe that the tourism economy and excitement for the city will continue to grow," added Neilson.

Annual Luncheon Meeting

VISIT Milwaukee will hold its annual meeting luncheon May 14 to coincide with National Tourism Week. Each year, VISIT Milwaukee presents the Lamplighter Award to an outstanding individual or organization whose efforts and continuing contributions to the tourism and hospitality industry have strengthened Milwaukee's image nationally and internationally and contributed to its appeal as a visitor destination.

This year's recipients are The Milwaukee County Parks, a treasure of some 15,000 acres of parks, parkways and beaches and The Bartolotta Restaurant Group, whose restaurants have raised the culinary bar in Milwaukee.

VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. VISIT Milwaukee has more than 700 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported over 64,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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For more information contact: 
David Fantle, 
VISIT Milwaukee, 
800.231.0903 or 414.287.4253 
E-mail: .(JavaScript must be enabled to view this email address) or 
Jeannine Sherman, 
VISIT Milwaukee, 
800.231.0903 or 414.287.6230 
E-mail: .(JavaScript must be enabled to view this email address)



Monday, March 17, 2008

Milwaukee Named a Top Value Destination

03/17/2008

 Milwaukee offers more bang for your buck, scoring among the top ten "2008 Best Places for Value Vacations," according to  Hotwire.com Travel Value Index. The web site's annual Travel Value Index showcases the top 10 U.S. cities where savvy travelers find the best value and entertainment options as they plan their next vacation. Hotwire.com highlights Milwaukee's wide variety of visitor attractions for every price point, including: " some of the best breweries and sports teams, as well as powerhouse performing arts, dynamic exhibitions and a casino."

Hotwire.com ranks cities offering the greatest overall value to visitors across three categories: Discounts on air, rental car, and hotel; Low prices on air, rental car and hotel; and affordable entertainment, overall appeal and choice of accommodations. The Index is based on a statistical model that evaluates 50 U.S. markets for consumer vacation value. Hotwire.com is a leading discount travel site, recognized by J.D. Power and Associates in 2007 for customer satisfaction.

For more information go to www.milwaukee.org and www.hotwire.com/destination/travel-value-index2.jsp.

VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. VISIT Milwaukee has more than 700 members, including hotels/motels, restaurants, attractions, services and area business. Tourism generated $2.4 billion in spending in Greater Milwaukee in 2004 and supported about 61,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

# # #

For more information contact: 
David Fantle, 
VISIT Milwaukee, 
800.231.0903 or 414.287.4253 
E-mail: .(JavaScript must be enabled to view this email address) or 
Jeannine Sherman, 
VISIT Milwaukee, 
800.231.0903 or 414.287.6230 
E-mail: .(JavaScript must be enabled to view this email address)



Thursday, November 01, 2007

Mitchell International Airport Fourth Best

11/01/2007

2007 Condé Nast Readers' Choice Awards ranking

General Mitchell International Airport has been named the fourth-best airport in the nation according to Condé Nast's 10th annual Readers' Choice Awards. 

Appearing in the magazine's October 2007 issue, the ranking is based on location, access, design, baggage, safety, food shops and other amenities. 

Milwaukee's ranking is up from fifth overall in 2006. Mitchell also ranked number one in the category of ease of connections. 

According to Doug Neilson, president and CEO of VISIT Milwaukee, "Traveling in today's world can be very hectic, so we take great pride in General Mitchell International Airport and its fourth-best ranking by readers of Condé Nast. And to be considered number one in ease of connections is a great testimony to our brand promise that Milwaukee is ‘an easy city with a warm brand of hospitality that will surprise and delight'." 

In recent years, the airport has undergone a more than $50 million expansion and renovation of all three-airport concourses, including additional security checkpoint lanes, additional boarding gates, new ground-level gates, larger airline gate seating areas, wider corridors between gates, and atrium and clerestory windows that let in more natural light. 
General Mitchell International supports 13 airlines that offer nonstop and direct flights to more than 90 cities in the United States and one-stop connections to major cities throughout the world. 

About VISIT Milwaukee 
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2006 and supported about 64,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org

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For more information contact: 
David Fantle, 
VISIT Milwaukee, 
800.231.0903 or 414.287.4253 
E-mail: .(JavaScript must be enabled to view this email address) or 
Jeannine Sherman, 
VISIT Milwaukee, 
800.231.0903 or 414.287.6230 
E-mail: .(JavaScript must be enabled to view this email address)



Friday, January 05, 2007

Destination Marketing Accreditation

01/05/2007

VISIT Milwaukee joins an elite group of destination marketing organizations by receiving its accreditation from the Washington, DC-based Destination Marketing Association International. The Destination Marketing Accreditation Program (DMAP) recognizes destination marketing organizations (DMOs) that provide outstanding services in accordance with international standards and benchmarks in the field.

"This accreditation is a tremendous accomplishment and speaks to the professionalism, dedication and commitment to excellence of the entire staff of VISIT Milwaukee," said Doug Neilson, president and CEO of VISIT Milwaukee. "By establishing universal standards, DMAP accreditation will raise the bar within the industry and have a significant impact upon DMOs across the nation. I'm proud that VISIT Milwaukee will serve as a leader in the accreditation process." 

To qualify, a DMO must successfully complete a rigorous application process proving compliance in a variety of areas, including governance, finance, management, human resources, visitor services, sales, communications, membership, research/market intelligence, innovation and stakeholder relationships. 

VISIT Milwaukee joins five other DMOs receiving accreditation in 2006, bringing the total number of DMAP-accredited DMOs to 15. "We are very pleased to recognize these DMOs for providing outstanding services," said Barry Biggar, CDME, DMAP board chair. "By applying for and receiving DMAP accreditation, they have demonstrated a commitment to quality programs and services." 

VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. VISIT Milwaukee has more than 700 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.4 billion in spending in Greater Milwaukee in 2004 and supported about 61,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org. 

### 

For more information contact: 
David Fantle, 
VISIT Milwaukee, 
800.231.0903 or 414.287.4253 
E-mail: .(JavaScript must be enabled to view this email address) or 
Jeannine Sherman, 
VISIT Milwaukee, 
800.231.0903 or 414.287.6230 
E-mail: .(JavaScript must be enabled to view this email address)



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