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Tuesday, April 12, 2016

International Cheese Technology Expo convenes April 12-14

For Immediate Release

Contact: Judy Keller, Events Director
Wisconsin Cheese Makers Association
608-828-4550 (o)
.(JavaScript must be enabled to view this email address)
or
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

International Cheese Technology Expo convenes April 12-14
3,200 from cheese industry expected

April 11, 2016 – Milwaukee, Wis. – Dairy manufacturers and suppliers from around the world will convene at the Wisconsin Center for the International Cheese Technology Exposition (ICTE) from April 12-14. Hosted by the Wisconsin Cheese Makers Association and Wisconsin Center for Dairy Research, the expo is the largest gathering devoted solely to the multi-billion dollar market for cheese and related dairy products.

Topics addressed at the conference run the gamut from a seminar on mozzarella and provolone functionality to workshops on artisan cheesemaking, food safety, packaging and processing wastewater.

The 2016 ICTE also features the largest exhibition in its 35-year history, fully sold-out with 512 booths.

“Without a doubt, this expo will be the biggest and best ever,” said John Umhoefer, WCMA Executive Director. “From the artisan cheesemaker to the long-time industry leader, ICTE has great appeal, with never-before-seen technology, new ideas on emerging industry trends, ample networking opportunities, and recognition of the best in cheesemaking.”

The expo is not open to the public. For more info: http://www.cheeseexpo.org/

VISIT Milwaukee estimates the economic impact of ICTE at approximately $3.8 million.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Thursday, March 24, 2016

Milwaukee Robotics Competition March 24-26

For Immediate Release

Contact: Susy Quinones
262-751-1539
.(JavaScript must be enabled to view this email address)
or
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

Milwaukee Robotics Competition March 24-26
53 teams compete at UW-Milwaukee Panther Arena

MILWAUKEE – March 21, 2016 – Robots rule at the UW-Milwaukee Panther Arena March 24-26 when 53 high school teams from around the country, including 38 teams from Wisconsin, compete in the FIRST® Robotics Competition.

Combining the excitement of sport with the rigors of science and technology, the FIRST Robotics Competition is called “the hardest fun you’ll ever have” by participating high-school student participants. Under strict rules, limited resources, and an intense six-week time limit, teams of 20 or more students are challenged to raise funds, design a team "brand," hone teamwork skills, and build and program industrial-size robots to play a difficult field game against like-minded competitors. Volunteer professional mentors lend their time and talents to guide each team. Each season ends with an exciting FIRST Championship in St. Louis.

In this year’s field game, FIRST STRONGHOLD, two Alliances of three robots each are on a Quest to breach their opponents’ fortifications, weaken their tower with boulders, and capture the opposing tower. Robots score points by breaching opponents’ defenses and scoring boulders through goals in the opposing tower. During the final 20 seconds of the Quest, robots may surround and scale the opposing tower to capture it. For a Youtube clip describing this game, click here.

Competition Schedule:

Thursday 3/24

  • 9:00 a.m.-6:00 p.m. | Robot testing, inspection and practice

Friday 3/25

  • 8:30 a.m. | Opening ceremony
  • 9:00 a.m.-5:30 p.m. | Qualification matches
  • 5:45 p.m. | Awards ceremony

Saturday 3/26

  • 8:30 a.m. | Opening ceremony
  • 9:00 a.m.-4:30 p.m. | Qualification (a.m.), final rounds (p.m.)
  • 4:30 p.m. | Awards and closing

More about FIRST Robotics: http://www.firstinspires.org/robotics/frc or the video here.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Tuesday, March 01, 2016

Midwest Food Service Expo serves up industry trends March 7-9

For Immediate Release

Contact: Tracy Kosbau, V.P. of Marketing and Public Relations
Wisconsin Restaurant Association
800-589-3211 (o)
.(JavaScript must be enabled to view this email address)
or
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

Midwest Food Service Expo serves up industry trends March 7-9

March 1, 2016 – Milwaukee, Wis. – Thousands of foodservice and hospitality professionals are expected to attend the Midwest Foodservice Expo from March 7-9, 2016 at the Wisconsin Center in Milwaukee, Wisconsin. They come to the Expo to taste, touch and test what’s new in the industry: new trends, new products, new menu items, new ways to better serve customers.

The Expo is focused on the latest trends in the foodservice industry that consumers will be looking to see in their local restaurants and other foodservice operations. This year there’s a strong emphasis on continuing trends in sustainability, the art of crafting beer, food trucks, buy local, and restaurant marketing.

Expo highlights:

  • “Sustainable Living” area featuring composting, live wall herb garden and aquaponics – all viable concepts for restaurants
  • “Buy Local Conference” March 8-9 with introductory and advanced-level training sessions to help foodservice operators better understand how they can bring local sourcing into their business
  • Marketing Symposium March 7-8 with nearly a dozen sessions for foodservice operators with tips on how to collect and analyze data, better engage customers, build a strong brand and just plain get noticed in a noisy marketplace
  • Something Special from Wisconsin pavilion featuring Wisconsin products
  • Wisconsin Cheese & Dairy specialty area
  • Beer Garden dedicated to the art of beer
  • Food Trucks on display
  • Specialized training and resources to help foodservice businesses effectively deal with one of the biggest challenges facing the industry today: recruiting and retaining good employees that are the right fit
  • Pastry Studio with hands on workshops on macarons, pies, buttercream decorating, bagels and dark chocolate peanut sea salt tarts
  • Cake and tabletop competitions with stunning displays
  • Seth Mattison, workforce strategist and generational expert, kicks off the Expo on Monday March 7 at 10:00 a.m. with his keynote address "Gen-Power: Unleashing the Potential of Every Generation"
  • Thousands of innovative products, equipment and services featured in the exhibit hall

The Midwest Foodservice Expo is open to foodservice industry personnel only and provides ideal networking opportunities for the entire industry. For more information on registration and schedule: everythingfoodservice.org.

For more information on the Wisconsin Restaurant Association: wirestaurant.org/

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Thursday, February 18, 2016

VISIT Milwaukee website launches foreign language feature

For Immediate Release

Contact: Kristin Settle, Communications Director
VISIT Milwaukee
414-287-6230 (o)
414-477-7202 (c)

 

VISIT Milwaukee website launches foreign language feature

February 18, 2016 – Milwaukee, Wis. – Willkommen, Bienvenue, Bienvenidos! In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in ten languages on its website.

The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian, and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.

“The city’s strong ethnic heritage, increased international business, and world famous attractions such as the Harley-Davidson Museum and Milwaukee Art Museum are bringing in growing numbers of people from around the world. In just the last two years, VISIT Milwaukee has hosted 22 foreign travel journalists and recorded 53 stories in international media,” said Paul Upchurch, President & CEO of VISIT Milwaukee.

This is just the initial phase of a larger, comprehensive marketing and sales initiative to drive international business and leisure travel to Milwaukee. Future plans include further customization of online information provided to the ten language groups, along with marketing materials and printed collateral, making VISIT Milwaukee a resource of international information for local residents, businesses and organizations.

“Milwaukee’s international reputation is growing, both as a leisure destination on beautiful Lake Michigan and as home to major international corporations. Although many visitors have a general knowledge of English, they appreciate a city that goes the extra mile to welcome them in their own language. We want to ensure that their visit is a great one,” said Upchurch.

See the new, mobile-friendly website feature here: http://www.visitmilwaukee.org/international

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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