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Our Press Releases

Friday, April 29, 2016

Tourism Numbers in Milwaukee Show Continued Growth

For Immediate Release

For more information contact:
Kristin Settle, Director of Communications
VISIT Milwaukee
414-477-7202 (c)
.(JavaScript must be enabled to view this email address)

 

Tourism Numbers in Milwaukee Show Continued Growth
Jobs, hotel revenue, tax receipts up in 2015

MILWAUKEE— April 29, 2016 – According to data released today by the Wisconsin Department of Tourism, the Greater Milwaukee area showed solid gains in tourism revenue in 2015.

In Milwaukee County, the largest tourism economy in the state:

  • Total business sales related to tourism were estimated at $3.3 billion (an almost 4 percent increase from 2014).
  • Tourism-supported 31,300 full-time jobs.
  • Total labor income was $1.1 billion.
  • State and local tax revenue generated by tourism was $223 million.

In the Greater Milwaukee area, including Milwaukee, Ozaukee, Washington and Waukesha counties:

  • Total business sales related to tourism were estimated at $5.1 billion (an increase of 4.1 percent from 2014).
  • Tourism-supported 50,000 full-time jobs.
  • Total labor income was $1.6 billion.
  • State and local tax revenue generated by tourism was $339 million.

The numbers are estimates from The Economic Impact of Tourism in Wisconsin, an annual tourism impact study commissioned by the state and conducted by Tourism Economics. “VISIT Milwaukee is proud to report continued growth in leisure, convention and business travelers staying in the region and look forward to seeing that growth continue. Last year was another strong year for tourism in the Greater Milwaukee area with an estimated $5.1 billion in total business sales, contributing to more than 50,000 full-time jobs in our area,” said Paul Upchurch, president and CEO of VISIT Milwaukee.

In addition, Milwaukee area hotels saw increased hotel revenues of 5.3 percent in Downtown Milwaukee, 6.3 percent in Milwaukee County, and 7.6 percent in Milwaukee West/Wauwatosa.

"As Greater Milwaukee is in the news more and more for its outstanding attractions, restaurants, and events, we will continue to see these numbers improve,” said Upchurch.

VISIT Milwaukee will host its annual meeting on Wednesday, May 12 from 3 - 7 PM at the UW-Milwaukee Panther Arena. For more details and to RSVP please visit: http://bit.ly/2016mkeannualmtng

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Tuesday, April 26, 2016

USA Volleyball Inaugural Event welcomes 2,500 to Wisconsin Center this weekend

For Immediate Release

For more information contact:
For more information contact:
Bill Kauffman
Senior Manager, Communications
USA Volleyball
Cell: 719-310-2439
.(JavaScript must be enabled to view this email address)
or
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

USA Volleyball Inaugural Event welcomes 2,500 to Wisconsin Center this weekend

MILWAUKEE— April 26, 2016 – USA Volleyball welcomes nearly 2,500 players, coaches and referees to Milwaukee this weekend when it debuts the Girls’ Junior National Championships Spring 18s event. Hosted by local Badger Region Volleyball Association, the event will be held at the Wisconsin Center April 29-May 1.

A total of 181 teams from across the country will be competing on 25 courts at the convention center. Champions will be crowned in four age groups – Open Division, National Division, USA Division and Patriot Division.

The prestigious Open Division’s 36 teams earn spots from national qualifiers. The National Division field is comprised of teams from USA Volleyball’s 40 Regions. Teams earn spots into the USA Division based on bids earned at national qualifiers, and the Patriot Division is open to any team through a first-come, first-serve registration process. The Badger Region has 17 teams participating in the event.

“I’m very much looking forward to this first edition of the Spring GJNC for 18s hosted by Milwaukee,” USA Volleyball Senior Director Tom Pingel said. “Milwaukee and the Badger Region have a long history of hosting great volleyball events, whether indoor or on the Beach. I’m certain that it will be a memorable event for all involved.”

VISIT Milwaukee estimates a total economic impact of this event at $3.9 million.

For this three-day tournament, teams will be grouped in daily waves in either the morning from 8 a.m. to 2 p.m. CT or the afternoon wave from 3-8 p.m. CT.

Ticket prices range from $10 to $30, depending on type of ticket, daily or tournament pass and if purchased in advance or at the door. To purchase tickets online, visit: http://www.brownpapertickets.com/event/2412654

For additional information on the tournament, visit: http://www.teamusa.org/usa-volleyball/events/indoor/girls/2016-girls-jnc/girls-18-championships

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Monday, April 25, 2016

VISIT Milwaukee congratulates Marissa Werner on Certified Sports Event Executive credential

For Immediate Release

For more information contact:
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

VISIT Milwaukee congratulates Marissa Werner on Certified Sports Event Executive credential

MILWAUKEE— April 25, 2016 – VISIT Milwaukee is proud to announce that Marissa Werner, sports and entertainment sales manager, has completed the requirements to earn her Certified Sports Event Executive (CSEE) credential from the National Association of Sports Commissions (NASC).

Since its inception in 2002, the CSEE program has been the only certification available for experienced sports event professionals seeking continuing education and professional development in the field of sport tourism. To earn the designation, participants must complete eight four-hour courses focused on the topics of strategic planning, sales and marketing, sports event management, the bid process and more.

“Marissa has worked diligently to earn this designation. She joins an elite group of NASC members and should be commended for her dedication to the sport tourism industry,” said Paul Upchurch, president & CEO of VISIT Milwaukee.

To date, some 180 sport tourism professionals have achieved the CSEE designation, with more than 500 participants currently enrolled in the program.

For more information about NASC and the certification, please visit: http://www.sportscommissions.org/Certification

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Thursday, April 21, 2016

VISIT Milwaukee promotes Megan Gaus to VP of Marketing and Communications

For Immediate Release

For more information contact:
Margaret Casey, Communications Manager
VISIT Milwaukee
414-287-4232 (o)
.(JavaScript must be enabled to view this email address)

 

VISIT Milwaukee promotes Megan Gaus to VP of Marketing and Communications

MILWAUKEE— April 21, 2016 – Megan Gaus has been promoted to vice president of marketing and communications at VISIT Milwaukee effective immediately.

Since joining VISIT Milwaukee in 2013 as senior director of marketing and communications, Megan has led multiple initiatives to elevate the region as a top destination for convention and leisure travel, including redesigned websites, niche-specific marketing efforts, extensive video production, and international resources. Much of her focus has been on expanding VISIT Milwaukee’s digital capabilities and creative assets.

“Megan has been a key asset since joining VISIT Milwaukee three years ago. I am confident that that her enthusiasm for Milwaukee and her strategic approach to marketing will continue to drive tourism in our region” said Paul Upchurch, president & CEO of VISIT Milwaukee.

Prior to VISIT Milwaukee, Megan spent 15 years in marketing management positions in Cincinnati and Chicago, including with the Chicago Convention & Tourism Bureau and digital agency, Wire Stone. Born and raised in Indiana, Megan graduated Xavier University in Cincinnati with a B.S.B.A in Marketing.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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