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Wednesday, June 03, 2015

VISIT Milwaukee Launches MKE Toolkit

FOR IMMEDIATE RELEASE:

Kristin Settle, Director of Communications
VISIT Milwaukee
Cell - 414-477-7202
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Launches MKE Toolkit

“Selling Milwaukee” Made Easy for Local Businesses

MILWAUKEE (June 3, 2015) – Local businesses will gain fresh inspiration and answers to the question “Why Milwaukee?” from VISIT Milwaukee’s recently launched comprehensive online MKE Toolkit. The toolkit provides key resources toall companies, organizations and educational institutions in the community for their business purposes.

In response to feedback from its corporate partners, VISIT Milwaukee created a toolkit that provides a one-stop-shop of information which can be used to “sell Milwaukee” for purposes of corporate talent recruitment and retention, marketing strategies and corporate conference planning.

According to VISIT Milwaukee President & CEO Paul Upchurch, “The Greater Milwaukee area is a vibrant region that combines major amenities like dining, nightlife, arts and natural beauty. Easy, affordable and fun, Milwaukee is a great place to live and work. This toolkit provides everything needed to show off our community as a great destination, which contributes to the bottom line of local businesses.”

Thetoolkit features a sampling of city stats and fact sheets, keywords, prepared copy descriptions, maps and guides. Online resources including event calendars, a full range of downloadable images, videos and b-roll, suggested itineraries, and links to DearMKE films and social media channels.

“As the city's destination marketing organization, we have many resources for promoting Milwaukee to tourists and convention planners. We created the MKE Toolkit to share these resources with area businesses that can leverage the materials for their own business purposes,” said Upchurch.

The MKE Toolkit can be accessed on the VISIT Milwaukee website here.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Thursday, May 28, 2015

Bead&Button Show Offers Shoppers Unique Jewelry & Accessories

FOR IMMEDIATE RELEASE:

Kristin Settle, Director of Communications
VISIT Milwaukee
Cell - 414-477-7202
.(JavaScript must be enabled to view this email address)

or-

Danielle Barr
Kalmbach Publishing
Ofc - 262-796-8776
.(JavaScript must be enabled to view this email address)


Bead&Button Show Offers Shoppers Unique Jewelry & Accessories

Artisan Jewelry Marketplace Open to the Public June 5-7

MILWAUKEE (May 28, 2015) –Once again Milwaukee hosts the largest consumer bead show in the world at the Wisconsin Center from June 1-7. Celebrating 15 years in Milwaukee, the annual Bead&Button Show attracts 13,000 people from all 50 states and more than 40 countries to Milwaukee.

During the show, more than 800 classes and workshops are offered in beading, jewelry-making, wirework, metalwork, metal clay, polymer clay and glass bead-making. Classes range from beginning to advanced and master levels and cover everything from introductory techniques to complex advanced practices.

Thousands of enthusiasts stream into the popular Artisan Jewelry Marketplace at the end of the event from June 5-7 to shop for unique finished jewelry, beads, gemstones and accessories, and to meet and buy from jewelers and artisans from around the world.

“Our annual Bead&Button Show is world renown for bringing jewelry and fashion artisans together to learn and share techniques, materials and trends from around the world,” said Show Manager Marlene Vail. “The marketplace that wraps up the show has been one of the Show’s best kept secrets over the years.”

The Marketplace is open to the public at no charge from 10 a.m. to 7 p.m., Friday, June 5, from 10 a.m. to 6 p.m., Saturday, June 6, and from 10 a.m. to 4 p.m., Sunday, June 7. Vouchers are required for entry, and can be printed at www.shopbeadshow.com or are available at the show box office.

Also returning to the show is the Bead Artists Against Breast Cancer silent and live auctions of beads, jewelry, books and supplies. One hundred percent of the funds raised will go to the Medical College of Wisconsin, earmarked for breast cancer research. To date the Bead&Button Show has raised more than $220,000 for research to find a cure.

One of Milwaukee’s largest annual consumer shows, the Bead&Button Show results in an estimated total economic impact of $1.7 million, according to VISIT Milwaukee.

The Bead&Button Show is produced by Kalmbach Publishing Co. of Waukesha, WI, and Bead&Button Magazine. For more information about the Show, classes, or auction, visit www.beadandbuttonshow.com.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Monday, May 18, 2015

VISIT Milwaukee Brings Home the Gold

FOR IMMEDIATE RELEASE:

Kristin Settle, Director of Communications
VISIT Milwaukee
Cell - 414-477-7202
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Brings Home the Gold

VISIT Milwaukee wins creative industry awards

MILWAUKEE (May 18, 2015) – The Association of Marketing and Communications Professionals has awarded VISIT Milwaukee three Gold Hermes Creative awards and one Honorable Mention for work completed in 2014. The Hermes Creative Awards recognize outstanding work in the creative industry done by corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers. The Hermes Awards received over 6,000 entries this year from across the US, Canada and several other countries.

VISIT Milwaukee was recognized for its redesign of company business cards, its 2015 Official Visitors Guide and its 2015 Official Visitors Map, all three of which were designed by its in-house marketing and communications department with the assistance of Jigsaw, LLC, VISIT Milwaukee’s agency of record. An Honorable Mention was given to the DearMKE film “Build Moto”, which VISIT Milwaukee worked on with About Face media and local film director Matt Mixon.

“It is an honor to be recognized by our peers for our efforts to visually rebrand and redefine Milwaukee,” said Megan Gaus, senior director of marketing and communications at VISIT Milwaukee. “I am so proud to lead such an energetic and innovative team.”

VISIT Milwaukee submitted a total of five entries to the Hermes Creative Awards this year and was the only Milwaukee-based Gold Award winner.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Tuesday, May 05, 2015

POTAWATOMI HOTEL & CASINO’S HOTEL ATTAINS LEED® GOLD CERTIFICATION

FOR IMMEDIATE RELEASE

For more information, contact:

Ryan Amundson
External Communications Manager
Phone: (414) 847-7997
Cell: (414) 687-9034

Potawatomi Hotel & Casino's Hotel Attains LEED® Gold Certification

MILWAUKEE (May 5, 2015)– Potawatomi Hotel & Casino announced today its hotel has attained LEED® Gold certification, making it the first casino hotel in Wisconsin to attain the green building honor.

The LEED (Leadership in Energy and Environmental Design) rating system was developed by the U.S. Green Building Council, which ranks buildings on how well they save energy and water, reduce greenhouse gas emissions, improve indoor environmental quality and their overall environmental impact.

From the time ground was broken, priority was placed on sustainability efforts. Through numerous green initiatives, the property’s goal was to become one of the premier sustainable developments in Milwaukee.

“While obtaining LEED Gold certification is a significant achievement, the effort to obtain this certification was not about recognition,” said Mike Goodrich, Potawatomi Hotel & Casino General Manager. “Our goal was to advance sustainable business practices, which has been a long-standing tradition of the Forest County Potawatomi and a key focus at the casino for years.”

With the help of the property’s design firm Cuningham Group Architecture, Inc., the construction management team of Greenfire Management Services and the Gilbane Construction Co., and the engineering firm exp U.S. Services Inc., many steps were taken to ensure the property would achieve LEED® designation.

Energy

  • Energy consumption is managed through innovative technology and conservation techniques guests experience as soon as they enter their rooms. When a hotel room key card is entered, the room’s thermostat senses activity and adjusts the room temperature accordingly.
  • LED lighting throughout the property has controls in place to limit usage as needed.
  • Sensors gauge how much natural lighting is coming through the hotel’s large windows during the day, keeping energy consumption down.
  • Excess heat from the nearby Forest County Potawatomi Community Renewable Generation power plant offsets the need to burn natural gas for hot water.

Water

  • By incorporating native landscaping techniques, water consumption has been reduced significantly.
  • Inside the hotel, all rooms feature low-flow water fixtures.
  • An on-site storm water management system is in place.

Hotel design

  • Building products were made from locally produced or recycled materials whenever possible.
  • Wood products from local Native-owned forests were used throughout the property.

The hotel, which opened in the summer of 2014, features 381 rooms, the property’s newest restaurant, Locavore; a lobby bar and lounge; a coffee barfeaturing Stone Creek Coffee; more than 12,000 square feet in new meeting space and refined furniture and fixtures throughout.

Potawatomi Hotel & Casino is committed to green initiatives. Through strategic innovation and design, the property will continue to be a leading sustainable development in the community.

About Potawatomi Hotel & Casino
Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a luxurious 381-room hotel, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. To discover more, visit www.paysbig.com.



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