Visit Milwaukee

Our Press Releases

Tuesday, May 20, 2014

VISIT Milwaukee Kicks-Off Summer with New Campaign and Website Redesign

FOR IMMEDIATE RELEASE

Media Contact:

Wendy Strong
VISIT Milwaukee
414.915.9015
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Kicks-Off Summer with New Campaign and Website Redesign

Campaign and website position Milwaukee as a fun and easy destination

MILWAUKEE—(May 20, 2014) – VISITMilwaukee has officially launched its summer campaign filled with tons of ideas about what to see and do during Milwaukee’s sizzling summer months and has given its website a new look and feel.

The campaign is specially targeted to bring in leisure travelers from Wisconsin, Northern Illinois and Chicago and is being pushed out through multiple channels including print advertising, digital banners and streaming radio spots.  The redesigned website makes it easier for folks to navigate and find all the resources they need.

Market research has shown that most travelers who might be unfamiliar with Milwaukee get hooked once they experience the city for the first time.  VISIT Milwaukee’s summer campaign is designed to give new and veteran visitors, and even locals, the best experience possible by putting a Milwaukee vacation just one mouse click away.

To further promote Milwaukee as a family-friendly destination and a hot spot for beer enthusiasts and music lovers, the summer campaign provides prospective visitors 19 vacation-inspiring itineraries housed on a new summer microsite. The new itineraries range from what to do when you’re in town for Summerfest to eating your way through Milwaukee’s James Beard award winners – anything to get the VISIT Milwaukee partners and city events into the hands of the traveler.

“The amazing burst of momentum in Milwaukee during the summer months means a huge surge in traffic to our VISIT Milwaukee website” said Megan Gaus, VISIT Milwaukee senior director of marketing and communications. “Our new campaign and website re-design comes at the perfect time when everyone is ready to shake off the long winter and experience all the great fun Milwaukee has to offer.”

VISIT Milwaukee’s primary goal was to create a clean, simple, and modern website which allows images of the city and Milwaukee’s amazing stories to take center stage. The website now includes 36 new articles that help to market Milwaukee as a great destination and provide insider tips, showcase hundreds of local partner businesses and inspire vacations.

While the backend functionality of the website remains the same, it has a new user-friendly approach with intuitive navigation and content bucketed into easily understandable sections such as “Plan Your Visit,” “Places to Eat” and “Things to Do.”

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Monday, May 19, 2014

VISIT Milwaukee Launches New DearMKE Film at Annual Meeting

FOR IMMEDIATE RELEASE

Media Contact:

Wendy Strong
VISIT Milwaukee
|414.915.9015
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Launches New DearMKE Film at Annual Meeting

“Underwater Harvey” profiles UW-Milwaukee School of Freshwater Science

MILWAUKEE – (May 19, 2014) – VISIT Milwaukee launched its most recent installment of the DearMKE film series at their Annual Meeting this year. The film, “Underwater Harvey” profiles the important work of Dr. Harvey Bootsma and the University of Wisconsin-Milwaukee School of Freshwater Science.

“You don’t understand how valuable something is until you’ve lost it,” Dr. Bootsma states in the film. “We get huge benefits from the Great Lakes, so we need to conserve them.”

As a limnologist, Dr. Bootsma studies inland water all over the world, from the Great Lakes of the U.S. to the Great Lakes of Africa. The film details Bootsma’s work studying the effects of invasive species and climate change on the Great Lakes at the largest academic institution on the Great Lakes and the only graduate school in the nation dedicated solely to fresh water.

 “Underwater Harvey” debuted at VISIT Milwaukee’s annual meeting on May 8. The meeting highlighted the importance Lake Michigan to Milwaukee’s culture and economy. Milwaukee has more than 150 water technology companies and is designated as a UN Global Compact City, recognized internationally as a center for freshwater expertise.

“Milwaukee’s leadership in freshwater technology and science has been a real game changer for Milwaukee’s image both nationally and internationally,” VISIT Milwaukee President and CEO, Paul Upchurch said. “That is why we felt it was vital to spotlight such an important part of the community and bring awareness to the Lake’s conservation efforts.”

“Underwater Harvey”, along with eight previously-released films, can be found on the Dear MKE Youtube channel and on dearmke.com.

The Dear MKE film series is a first-ever collaborative project that brings together an all-Milwaukee creative team under the direction of VISIT Milwaukee and Hollywood producer Jack Turner, who grew up in Milwaukee.

When complete, the 12-film series and image campaign will paint a picture of Milwaukee and its many facets as told through the stories of Milwaukeeans. The project is designed to dispelold perceptions of Milwaukee, drive brand awareness, entice new talent, attract new businesses, and bring more visitors – and remind locals why we embrace the essence of what makes life good here.

To see an additional 300+ video clips, stories and photos of Milwaukeeans sharing their love, pride and stories about Milwaukee, go to Dearmke.com.

Dear MKE is on Facebook (Facebook.com/DearMKE) and Twitter (Twitter.com/DearMKE).

The Dear MKE Film Series is a community collaboration that includes the following sponsors and partners.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Thursday, May 15, 2014

Institute of Municipal Clerks to draw 1,000 to the Wisconsin Center 5/18-22

FOR IMMEDIATE RELEASE

For more information contact:

Wendy Strong
VISIT Milwaukee
414-287-6230
.(JavaScript must be enabled to view this email address)


Institute of Municipal Clerks to draw 1,000 to the Wisconsin Center 5/18-22

MILWAUKEE— (May 15, 2014) – More than 1,000 attendees from across the country and international are expected at the Wisconsin Center from May 18 – 22 for the 68th Annual Conference of the International Institute of Municipal Clerks (IIMC).

The IIMC is a professional, nonprofit association that promotes continuing education and certification to its members worldwide. IIMC's 9,500-plus members represent municipalities with populations ranging from 250 people to more than 10 million people in North America and 15 other countries.

A comprehensive conference agenda includes interactive workshops and a variety of educational sessions on topics such as leadership, communication, technology, sustainable municipalities, management, budget/finance and records management and more.

The ideas, best practices, contacts and tools gained help provide solutions to many issues that municipalities face today.

VISIT Milwaukee estimates the economic impact of the conference at $3.5 million.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Tuesday, May 06, 2014

VISIT Milwaukee Celebrates National Travel & Tourism Week

FOR IMMEDIATE RELEASE

Media Contact:

Wendy Strong
VISIT Milwaukee Director of Public Relations
414.915.9015
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Celebrates National Travel & Tourism Week

With “Tour Your Town” Campaign and Annual Meeting

MILWAUKEE—(May 6, 2014)—VISIT Milwaukee is celebrating National Travel & Tourism Week (May 3-11) with a week-long campaign designed to encourage Milwaukee locals to tour their own town and spread the word about the city’s many attractions. Additionally, Governor Scott Walker and Rich Meeusen, President and CEO of Badger Meter, will be speaking at VISIT Milwaukee’s annual meeting on May 8, which will present 2013 tourism and convention accomplishments.

Throughout this week, VISIT Milwaukee is asking locals to submit images and comments showcasing their favorite Milwaukee tourist locations to its Twitter, Instagram and Facebook with the hashtag “VisitMKE”.

A randomly selected winner, to be announced on May 12, will receive the perfect Milwaukee “staycation” package: a one-night stay at Hotel Metro, a $100 gift card to any SURG Restaurant and a $100 Uber car credit. For more information regarding the contest rules, please visit the VISIT Milwaukee blog.

In addition to the contest, VISIT Milwaukee has also teamed up with Uber to provide free rides on Saturday, May 10, to specific Milwaukee tourist destinations. Uber patrons should enter “TOURMKE” into the promo code tab on the Uber app when riding to and from any of the following locations: Milwaukee Art Museum, Milwaukee Public Museum, Betty Brinn Children’s Museum, Harley-Davidson Museum, Purple Door Ice Cream, Lakefront Brewery, Discovery World, Bryant’s Cocktail Lounge, The Pfister Hotel, Colectivo on the Lake, any SURG Restaurant, Safe House, Mader’s Restaurant, Milwaukee Public Market, Hotel Metro, Iron Horse Hotel, and the Pabst and Riverside Theaters.

Uber rides will be available from 10 a.m. until midnight, but please check hours for each participating location.

The goal of the National Tourism Week campaign is to help promote Milwaukee as a tourism destination and make locals ambassadors of their own city. Milwaukee County is the largest tourism economy in the state of Wisconsin. The county’s total business sales related to tourism amounted to $3 billion in 2013, an increase of nearly 4 percent over last year.

The  VISIT Milwaukee annual meeting, which is being held at the InterContinental Hotel at 3:30 p.m. this Thursday, will showcase Milwaukee’s tourism successes as well as touch on all of the work that VISIT Milwaukee completed over the past year.

The event is open to the public and guests should go to visitmilwaukee.org to RSVP.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit visitmilwaukee.org.

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