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Tuesday, July 16, 2013

Dear MKE Film Series Sets Sail on Lake Michigan

FOR IMMEDIATE RELEASE

For more information contact:
Jeannine Sherman
VISIT Milwaukee
800.231.0903 or 414.287.6230
.(JavaScript must be enabled to view this email address)

 

Dear MKE Film Series Sets Sail on Lake Michigan

Latest release profiles one of the Lake’s only female skippers in action

Milwaukee – July 16, 2013 – When you’re located on one of the largest freshwater bodies on the planet, you’re bound to have a storied maritime heritage. “Come Sail Away” finds Milwaukee’s love of the water going strong - with a 21st-century twist - as Dear MKE profiles one of the few local women skippers sailing Lake Michigan.

Cate Muller started sailing when she was eight years old. Today, Muller, who has made a career out of selling sailboats when she’s not at the helm, says the sport has “pretty much turned into my life.” A former Chicagoan who came to Milwaukee to attend college, Muller fell in love with the city and its laid back, friendly vibe. The fact that it had an active sailing scene and what Muller calls “amazing” access to the water was icing on the cake. 

“Lake Michigan is one of our greatest assets,” said VISIT Milwaukee President and CEO Paul Upchurch. “You can’t think of Milwaukee without thinking of the Lake. It has played a significant role in Milwaukee’s development as Wisconsin’s largest city, and for those of us who live here, it truly adds to the quality of life we enjoy. Cate’s story connects to that on many levels.”

Dear MKE’s film crew joined Skipper Muller and her crew in one of the Milwaukee Yacht Club’s Wednesday night races to see her skills in action. While flying along at speeds of up to 20 mph, the film captures the visually stunning lakefront and the friendly, but competitive, nature and teamwork necessary to command a 24-foot sailboat across the water.

“Come Sail Away”, along with five previously-released films, can be found on the Dear MKE Youtube channel and on dearmke.com.

The Dear MKE film series is a first-ever collaborative project that brings together an all-Milwaukee creative team under the direction of VISIT Milwaukee and Hollywood producer Jack Turner, who grew up in Milwaukee.

When complete, the 12-film series and image campaign will paint a picture of Milwaukee and its many facets as told through the stories of Milwaukeeans. The project is designed to dispel old perceptions of Milwaukee, drive brand awareness, entice new talent, attract new businesses, and bring more visitors – and remind locals why we embrace the essence of what makes life good here.

To see an additional 300+ video clips, stories and photos of Milwaukeeans sharing their love, pride and stories about Milwaukee, go to Dearmke.com.

Dear MKE is on Facebook (Facebook.com/DearMKE) and Twitter (Twitter.com/DearMKE).

The Dear MKE Film Series is a community collaboration that includes the following sponsors and partners.

Sponsors: VISIT Milwaukee, Spirit of Milwaukee, Summerfest, Masterlock; Production Sponsor: Jack Turner; Media Sponsors: OnMilwaukee.com, Marcus Theaters, 88.9 Radio Milwaukee, Lamar Outdoor Advertising

Partners: AboutFace Media, Buzz Monkeys, Inc., Creative Alliance Milwaukee, Hanson Dodge Creative, Jigsaw and Milwaukee Film Festival

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.



Monday, July 15, 2013

YOUNG PRO AT VISIT MILWAUKEE EARNS RECOGNITION IN INDUSTRY “30 UNDER 30” PROGRAM

FOR IMMEDIATE RELEASE                                                           

For more information contact:
 
Jeannine Sherman
VISIT Milwaukee,
414.287.6230
.(JavaScript must be enabled to view this email address)

 

Young Pro at Visit Milwaukee Earns Recognition in Industry "30 under 30" Program

Carrie Woods to be Recognized at Destination Marketing Assoc. Annual Convention
 
Milwaukee – July 15, 2013 – VISIT Milwaukee Public Relations Tourism Specialist, Carrie Woods, has been selected as one of 30 young professionals in Destination Marketing Association International’s (DMAI) “30 Under 30” program. The program highlights the best and brightest talent in the destination marketing industry, aged 30 and under. Woods will be recognized at the DMAI Annual Convention in Orlando on Tuesday, July 16, 2013.
 
The “30 Under 30” program focuses on identifying and developing the talent of destination marketing professionals through increased access to top-level networking and professional development. Applicants were nominated by the President or CEO of their Destination Marketing Organization (DMO) and were required to submit a video application via YouTube to be considered.

“This group of individuals not only keeps destination marketing on the cutting-edge, but is the future of our industry,” commented Michael D. Gehrisch, President & CEO of DMAI. ”The 30 Under 30 program provides this key group with access to new knowledge and tools that are necessary to further infuse innovation into their organization.”
 
Woods was nominated by VISIT Milwaukee President & CEO, Paul Upchurch. She has been with VISIT Milwaukee in her current position since May 2011. Prior to that she completed a year-long internship with the organization and was a member of the planning committee for Milwaukee’s “Bronze Fonz” statue dedication events in 2009.
 
“Carrie brings an exceptional level of talent and enthusiasm to the public relations team at VISIT Milwaukee,” said Upchurch. “She has contributed to the success of many external communications projects during the past two years and I’m confident she has a bright future in our industry.”
 
To see Carrie’s video application, and for links to the other 29 “30 Under 30” winners, click here.
 
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.


Monday, July 01, 2013

VISIT Milwaukee Launches New Mobile Website

FOR IMMEDIATE RELEASE                                                        

For more information contact:

Jeannine Sherman
VISIT Milwaukee
414.287.6230
.(JavaScript must be enabled to view this email address)
 

VISIT Milwaukee Launches New Mobile Website

MILWAUKEE — July 1, 2013 — VISIT Milwaukee has launched a new mobile website which will make it easier than ever to navigate the city from a smart phone. The updated mobile design better reflects the VISIT Milwaukee brand and allows visitors to make an immediate visual connection to Milwaukee through homepage images and photo and video galleries.

Visitors can search for hotels, restaurants and activities, and use filters to help narrow down their selections. Listings include Google Map links and convenient “click-to-call” functionality. Hotel listings feature a “book-a-room” link via the BookDirect hotel booking tool.

Social media links encourage visitors to join the ranks of VISIT Milwaukee’s more than 18,000 Facebook  and 13,000 Twitter fans. Special deals and promotions from local partners are also showcased on the site.

The new mobile site incorporates the city-wide events calendar tool Milwaukee365.com which was rolled out by VISIT Milwaukee last fall. Developed in collaboration with local arts groups and utilizing Artsopolis software generated in the Silicon Valley and used in more than 30 other major cities in the U.S., this colorful, user-friendly guide makes it easier than ever to find all the fun events in Milwaukee, book tickets and GO.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Make It Milwaukee for July Festivals

FOR IMMEDIATE RELEASE
For more information contact:
 
Jeannine Sherman
VISIT Milwaukee
800.231.0903 or 414.287.6230
.(JavaScript must be enabled to view this email address)
 
 
MAKE IT MILWAUKEE FOR JULY FESTIVALS
 
Experience a festival scene like no other in Milwaukee, the City of Festivals
 
MILWAUKEE, WI – July 1, 2013 – July brings some of the biggest parties in the Midwest to Milwaukee. As Summerfest winds down, the ethnic festivals fire up, with great family fun at German Fest, Bastille Days and Festa Italiana, along with the popular Brady Street Festival. Thirsty for more? Fans of craft beers will head to the lakefront for Milwaukee Brewfest at the end of the month. 
 
Milwaukee’s Cathedral Square turns into a French Quarter complete with an Eiffel Tower onJuly 11-July 14 at Bastille Days. One of the nation’s largest French-themed celebrations will be filled with French and Cajun cuisine, live music, an international marketplace, chef and wine demonstrations, roaming busker entertainment and the annual "Storm the Bastille" 5K run/walk.
 
Back at the 75-acre lakefront Henry Maier Festival Park, Festa Italiana, the nation's largest Italian American festival, is widely recognized for its authentic cuisine, variety of wines and spirits, outstanding entertainment and family fun from July 18-July 21. Enjoy music acts for all ages, like Ricci Martin, son of popular Italian singer Dean Martin, and two-time Grammy nominated band, the Plain White T's.
 
Also at the lakefront festival grounds, the largest German festival in North America, German Fest, will be held July 25-28 with a variety of German bands, a cultural heritage tent, a competitive soccer tournament, 5K run/2K walk, church service on Sunday and plenty of bratwurst and bier to enjoy during this three-day event. 
 
Wind down from all the July madness at Milwaukee Brewfest, southeastern Wisconsin's largest craft beer tasting event on July 27. Beer fanatics get a free German Fest ticket with purchase of a Milwaukee Brewfest ticket and a chance to sample over 200 types of beers from over 50 different breweries all while enjoying a scenic view of Milwaukee’s lakefront, food from some of Milwaukee's favorite restaurants, and local live acts.
 
Grab a friend and head to the Brady Street Festival on Saturday July 27 when this storied Milwaukee street celebrates with a variety of vendors featuring artisan cheeses, craft jewelry, pottery, clothing and more. A Division BMX Stunt Team entertains the crowd, while local bands will have you dancing in the street.
 
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.
 
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