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Wednesday, July 25, 2012

VISIT Milwaukee Awards Tourism Stars at Annual Meeting on 7/26

FOR IMMEDIATE RELEASE

For more information:

Jeannine Sherman
Director of Public Relations
414-287-6230
.(JavaScript must be enabled to view this email address)

 

VISIT Milwaukee Awards Tourism Stars at Annual Meeting on 7/26

45th birthday event celebrates strong tourism forecast

MILWAUKEE – July 25, 2012 – Mayor Barrett, key city stakeholders, partners and staff of VISIT Milwaukee will gather at the Milwaukee Theatre from 3:30 – 7:00 p.m. on Thursday, July 26th to celebrate VISIT Milwaukee’s 45 years of marketing the city for conventions and tourism.The VISIT Milwaukee Annual Meeting presented by Southwest Airlines will present Lamplighter Awards to three of its partners and look back over more than four decades at the progress the city has made in building an exciting and vibrant tourism environment and hospitality industry.

VISIT Milwaukee Board Chair, Paul Mathews, president of the Marcus Center for the Performing Arts, and VISIT Milwaukee President and CEO, Paul Upchurch, will comment on tourism’s impact on the greater Milwaukee area economy, recap VISIT Milwaukee’s 2011 accomplishments and present the organization’s plans for maximizing opportunities and travel trends in 2012 and beyond.

VISIT Milwaukee’s Lamplighter Awards for the year 2011 will be presented to long-time VISIT Milwaukee Board Director Cecilia Gilbert, permits and communications manager for the Milwaukee Department of Public Works, Russell Klisch, owner of Lakefront Brewery, and Tim Dixon, developer of the Iron Horse Hotel. This annual award recognizes outstanding individuals or organizations whose efforts and continuing contributions to the tourism and hospitality industry have strengthened Milwaukee’s image nationally and internationally, and contributed to its appeal as a visitor destination.

Presenting Sponsor of the 2012 VISIT Milwaukee Annual Meeting is Southwest Airlines. Additional partners include Supporting Sponsors Beer Capitol Distributing Company, Inc., Marcus Hotels & Resorts and the Milwaukee Brewers. A reception will follow the event.

ABOUT SOUTHWEST AIRLINES CO.

In its 41st year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other low-fare carriers by providing a reliable product with exemplary Customer Service.  Including wholly owned subsidiary AirTran Airways, the Company now serves 103 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, six near-international countries, and employs more than 46,000 People.

Visit southwest.com/citizenship to read the Southwest Airlines One Report™ and see how Southwest is doing its part to be a good citizen while underscoring a commitment to the triple bottom line of Performance, People, and Planet.

Southwest Airlines

Southwest Airlines, one of the most honored airlines in the world, is the nation's largest carrier in terms of originating domestic passengers boarded.  Southwest currently operates more than 3,400 flights a day and serves the communities around 74 airports in Southwest’s network of domestic destinations. To book a flight, visit southwest.com.

AirTran Airways

AirTran Airways, a wholly owned subsidiary of Southwest Airlines Co., has been ranked the top airline in the Airline Quality Rating study three times in the past five years. AirTran offers coast-to-coast and near-international service with nearly 700 flights a day on North America's newest all-Boeing fleet. The airline's low-cost, high-quality product also includes assigned seating and Business Class. To book a flight, visit airtran.com.

ABOUT VISIT MILWAUKEE

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.36 billion in spending in Greater Milwaukee in 2011and supported more than 47,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.



Tuesday, July 24, 2012

Milwaukee to Host Beach Volleyball Junior Tour Championships

For Immediate Release

For more information contact:

Jeannine Sherman
VISIT Milwaukee
800.231.0903 or 414.287.6230
.(JavaScript must be enabled to view this email address)

or

Deb Stadick
Intern, Communications, USA Volleyball
Phone: 719-228-6800
E-Mail: .(JavaScript must be enabled to view this email address)
@USA_Volleyball - @USAVBeach - USAV Facebook


Milwaukee to Host Beach Volleyball Junior Tour Championships

Action on Bradford Beach July 28-29

MILWAUKEE, WI (July 24, 2012) – The 2012 USA Beach Volleyball Junior Tour (BJT) will conclude with the 2012 BJT National Championships on July 28-29 at Bradford Beach on Milwaukee’s lakefront. The championships will be the largest ever with 209 teams from 20 states and 24 USA Volleyball regions.

The event will host two divisions. Sixty-six teams are set to compete in the National Division, which is open to any beach junior team wishing to compete at the year-end event.

The Open Division, offered exclusively to bid-winners, will host 143 teams. Teams earned bids into the division by finishing in the top three at a qualifying event throughout the course of the 2012 BJT season.

“Registrations for teams that were awarded bids is up more than 20 percent for this event, which is phenomenal growth year-over-year,” Tournament Director Rick Schanz of Elevation Management said.

“We would like to thank all of our regional event operators and especially the parents for helping to make this our best tour season ever. We would also like to thank our longtime sponsor, Spalding King of the Beach Balls (spalding.com), and our two new sponsors, Voolii Lifestyle sportswear (voolii.com) and Honu sandals (teamhonu.com).Without their support, we would be unable to operate so many events across the country.”

The 2012 BJT National Championships is being held in partnership with USA Volleyball’s Badger Region, Elevation Management and Todd Gawronski of G1, Inc., with support from VISIT Milwaukee.

For more information visit www.usabeach.org.

For full results and releases from the 2012 USA Beach Junior Tour, visit usavolleyball.org/juniors/usa-beach-junior-tour.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.36 billion in spending in Greater Milwaukee in 2011and supported more than 47,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Lights, Camera, Action: Milwaukee Gets Ready For Its Close-up

FOR IMMEDIATE RELEASE

For more information contact:

Jeannine Sherman
Director of Public Relations
414.287.6230
.(JavaScript must be enabled to view this email address)

 

Lights, Camera, Action: Milwaukee Gets Ready For Its Close-up

Innovative Dear MKE Film Series to Begin Production

MILWAUKEE – July 24, 2012– VISIT Milwaukee and Mayor Tom Barrett today announced the launch of the Dear MKE Film Series. This innovative project is a first-ever community collaboration that will tell Milwaukee’s story like it has never been told before. The project will dispel old perceptions, drive brand awareness, entice new talent, attract new businesses, and bring more visitors – and remind locals why we embrace the essence of what makes life good here.

VISIT Milwaukee is working in partnership on this year-long project with a team of local businesses and with Hollywood producer Jack Turner, who grew up in Milwaukee. The library of films he has been involved with has garnered more than 20 Golden Globe nominations and 25 Academy Award nominations – including four for Best Picture.

“I love this city and it is a great honor for me to work with VISIT Milwaukee and AboutFace Media on this innovative film series.  Like every great movie or TV show, it is the quality of the story and characters that captivate us,” said Jack Turner, the project’s producer.  “I want to approach this film series with this mind in order to focus on those people and those stories that define this city and make it such a great place to live."

The Dear MKE Film Series will premiere with a short image film at the Milwaukee Film Festival this fall, followed by 12 short documentaries profiling the people, places and things that make Milwaukee special, which will be released monthly over the course of a year. The Series will be made available throughout the community and also housed on a new web site developed to support the project, DearMKE.com. 

“The Dear MKE Film Series is a project to bring back Milwaukee’s swagger, to remind us of the reasons life is good here. We’re telling our story the way only we can, and it’s a completely local effort that showcases the breadth and depth of Milwaukee’s creative talent and what we can accomplish when we work together,” said Paul Upchurch, VISIT Milwaukee president and CEO. “We plan to share these films with area businesses, government, colleges and universities, attractions and media outlets. The series will be a powerful tool in changing Milwaukee’s image and in supporting local commerce.”

Milwaukee faces a challenge when it comes to image. Typically, people who have never been here, or who haven’t been here recently, have an outdated perception of Milwaukee. The DearMKE Film Series is out to change that. It’s a tool that can be used by businesses, universities, and cultural institutions to answer questions such as “Why should I do business there? Why should I relocate there? Why should I visit there? Why should I raise a family there?” It’s an initiative to build community pride from within, and develop brand awareness outside the area.

The project is a direct result of Mayor Tom Barrett’s Image Task Force, created by resolution to the Common Council in 2010. Its goal was to assess perceptions and image of greater Milwaukee and recommend development of a Milwaukee brand identity. The Task Force chose VISIT Milwaukee as the primary coordinator for the perception and image marketing of greater Milwaukee and charged the organization with developing external messaging that would better define and begin to improve the Milwaukee brand.

“This is an important step forward in changing Milwaukee’s image. I’m proud of Milwaukee and I love this city. Milwaukee has a great story to tell and I’m looking forward to seeing the results of this extremely creative project,” said Mayor Barrett.

The Dear MKE Film Series will tell the story of Milwaukee – why people choose to live, work and play here - in a way that is honest, genuine, and authentically Milwaukee, through the stories of the people who love it here. After the introductory film debuts at the Milwaukee Film Festival this fall, it will be distributed for use by businesses and organizations throughout the area, and on DearMKE.com. Moviegoers throughout southeastern Wisconsin will have an opportunity to see a condensed version that will run as a trailer at Marcus Theaters.

A series of 12, short documentary films will support the introductory film and will be released monthly at DearMKE.com for one year. These documentaries will explore different facets of life here in Milwaukee through the stories of people who love Milwaukee. Nationally-recognized, award-winning Milwaukee documentarians AboutFace Media, along with several local directors and production crews, will work with Turner on this phase of the project. 

The Dear MKE Film Series will be housed in its entirety at DearMKE.com, a web site created by local agency Jigsaw LLC, who donated time and resources to its development. The site, which will debut later this week, opens a door to community involvement, by inviting people to tell their own Milwaukee stories by video, photography or text, and upload them to the site. Visitors will be able to “like” content and share it directly from DearMKE.com with their own social networks.

Beginning later this week, people can win a chance to have their idea featured in one of the Dear MKE Film Series documentaries. VISIT Milwaukee and 88.9 Radio Milwaukee are offering four people an opportunity to contribute to the creative process just by sharing their Milwaukee story. Those subjects whose ideas or stories are selected for a documentary will also win one of four Milwaukee prize packages, valued at up to $1,000. Details on the contest will be announced when the web site goes live at DearMKE.com 

The Dear MKE Film Series is a community collaboration, which includes the following sponsors and partners.

Sponsors Production Sponsor Media Sponsors
VISIT Milwaukee Jack Turner 88.9 Radio Milwaukee
Spirit of Milwaukee   OnMilwaukee.com
Marcus Theaters   Lamar Outdoor Advertising
Summerfest    

 

Partners: AboutFace Media, Buzz Monkeys, Inc., Creative Alliance Milwaukee, Hanson Dodge Creative, Jigsaw and Milwaukee Film Festival.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.36 billion in spending in Greater Milwaukee in 2011and supported more than 47,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.



Tuesday, July 17, 2012

Northwestern Mutual Annual Meeting Draws 11,000 to Milwaukee Venues

For Immediate Release

For more information contact:

Jeannine Sherman
VISIT Milwaukee
800.231.0903 or 414.287.6230
.(JavaScript must be enabled to view this email address)

Northwestern Mutual Annual Meeting Draws 11,000 to Milwaukee Venues

Annual event for Milwaukee-based financial security company to pump about $8 million into local economy

MILWAUKEE — July 17, 2012 — Northwestern Mutual will hold its 132nd Annual Meeting of the Association of Network Representatives in Milwaukee on July 21-25, 2012. The event will draw 11,000 people from across the country, comprising members of Northwestern Mutual and their families. The company’s Annual Meeting will have an estimated economic impact of approximately $8 million* for the local economy and occupy about 12,676 hotel room nights.   

 "We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area's economy. We look forward to welcoming the Northwestern Mutual attendees to Milwaukee and creating great experiences for them while they're here."

For Northwestern Mutual, it’s an opportunity for the company’s employees and financial professionals to reflect on another strong year. Northwestern Mutual was named one of FORTUNE magazine’s Most Admired Life Insurance Companies in 2012. The company announced dividends of close to $5 billion (the second largest in history) to participating policyowners and maintains best possible ratings.

"Few if any companies came through economic crisis as strong as Northwestern Mutual,” said Northwestern Mutual Chairman and Chief Executive Officer John E. Schlifske. “We’ve built a reputation as a financial security company for all seasons, delivering exceptional value in all financial products over the long term.”

The goal of the five-day meeting is to further develop Northwestern Mutual’s acclaimed field force. Financial representatives network, mentor their peers, learn new information, discuss best practices, engage in continuing education opportunities and share ideas. 

As a result of its year-round training programs, Northwestern Mutual leads among all large insurers in customer satisfaction, according to the American Customer Satisfaction Index’s (ACSI) fourth quarter 2011 report. The company’s field force is an industry leader in credentials, with more than half of all career financial representatives holding at least one professional designation. 

Northwestern Mutual will be conducting events and seminars for its financial representatives at the Frontier Airlines Center, the BMO Bradley Center and at metro hotels including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel & Resort and the Pfister Hotel. In addition, the company is sponsoring activities for the financial representatives’ families at such venues as the Milwaukee Art Museum, Discovery World, Milwaukee Public Museum, Paradise Landing Indoor Water Park in the Hilton Milwaukee City Center, Milwaukee County Zoo and Betty Brinn Children’s Museum.”

 

About Northwestern Mutual
The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) – among the "World's Most Admired" life insurance companies in 2012 according to FORTUNE® magazine – has helped clients achieve financial security for more than 155 years. As a mutual company with $1.2 (talk to Stephanie – has it been changed to $1.3) trillion of life insurance protection in force, Northwestern Mutual has no shareholders. The company focuses solely and directly on its clients and seeks to deliver consistent and dependable value to them over time.  Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.36 billion in spending in Greater Milwaukee in 2011and supported more than 47,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

*Economic impact estimates based on the group’s projections and past history of the group.

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