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Tuesday, June 03, 2014

Bead & Button Jewelry Marketplace to Attract Thousands

FOR IMMEDIATE RELEASE   

For more information:                                                                                       

Wendy Strong
Director of Public Relations
414-287-6230
.(JavaScript must be enabled to view this email address)


Bead & Button Jewelry Marketplace to Attract Thousands

Open to the public June 6-8

MILWAUKEE – (June 3, 2014) – Onceagain Milwaukee is the center of the jewelry universe as the Wisconsin Center hosts the world’s largest Bead & Button Show from May 28 – June 9. The Show welcomes more than 14,000 jewelry enthusiasts from all 50 states and more than 40 countries. It is the largest show of its kind in the world, and the largest annual public convention in Milwaukee with an estimated impact of $1.7 million to the local economy.

A week of classes and workshops, specializing in everything from lampworking and fundamentals classes to various techniques for beadwork, culminates in the Bead & Jewelry Marketplace, open to the public from Friday through Sunday, June 6 – 8th at the Wisconsin Center. The Marketplace is designed for those interested in buying artisan-crafted, finished jewelry, beads, gemstones, accessories and much more. Thousands will be lined up at the Wisconsin Center on Friday when the doors open at 10 a.m. to shop at hundreds of vendors for one-of-a-kind finds and to see astonishing bead art exhibits.

Marketplace hours:
Friday, June 6       10:00am-8:00pm (Shop for free from 4:00pm-8:00pm)
Saturday, June 7  10:00am-6:00pm
Sunday, June 8    10:00am-4:00pm

Admission is $10 at the door. Look for special deals and free admission through an online coupon.

VISIT Milwaukee estimates total economic impact of this event at $1.7 million.

For more information on the Bead & Button Show, please visit BeadandButtonShow.com.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Wednesday, May 28, 2014

Midwest BrewHaHa Tournament Hosts Top Women’s and Men’s Roller Derby Talent

FOR IMMEDIATE RELEASE

Media Contact:

*Pinky* The *Glitterator*
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Midwest BrewHaHa Tournament Hosts Top Women’s and Men’s Roller Derby Talent

Milwaukee Welcomes Over 30 Teams May 30 - June 1

MILWAUKEE – (May 28, 2014) – Milwaukee’s  roller derby league, the Brewcity Bruisers, are set to host the 5th annual Midwest BrewHaHa roller derby tournament this weekend, May 30 – June 1, at the U.S. Cellular Arena in downtown Milwaukee. The tournament features two derby tracks and more than 30 teams from all over the U.S. and Canada.

Midwest BrewHaHa kicks off on Friday afternoon, with bouts scheduled all weekend through Sunday night, June 1. All the action takes place at the U.S. Cellular Arena, located at 400 W. Kilbourn Ave in downtown Milwaukee. The full listing of participating teams and the bout schedule can be found at www.brewcitybruisers.com.

Now in its fifth year, Midwest BrewHaHa had to expand to three days of action. “This tournament has grown quickly and we are offering 30 bouts during the weekend,” said Anna Krajcik (aka Grace Killy), a Brewcity Bruiser and one of the BrewHaHa organizers. “This is a great opportunity to see some of the top roller derby teams in the country.”

Every day of the tournament features “sanctioned” bouts by the Women’s Flat Track Derby Association (WTFDA), which determine teams’ rankings and seeding for 2014 WFTDA Championship.

Midwest BrewHaHa offers plenty of options to allow fans to get their fill of roller derby action. Purchase tickets and get details on weekend/daily passes and headliner games at www.brewcitybruisers.com.

Doors open at 12 noon Friday, 8:30 am Saturday and Sunday.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Tuesday, May 20, 2014

VISIT Milwaukee Kicks-Off Summer with New Campaign and Website Redesign

FOR IMMEDIATE RELEASE

Media Contact:

Wendy Strong
VISIT Milwaukee
414.915.9015
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Kicks-Off Summer with New Campaign and Website Redesign

Campaign and website position Milwaukee as a fun and easy destination

MILWAUKEE—(May 20, 2014) – VISITMilwaukee has officially launched its summer campaign filled with tons of ideas about what to see and do during Milwaukee’s sizzling summer months and has given its website a new look and feel.

The campaign is specially targeted to bring in leisure travelers from Wisconsin, Northern Illinois and Chicago and is being pushed out through multiple channels including print advertising, digital banners and streaming radio spots.  The redesigned website makes it easier for folks to navigate and find all the resources they need.

Market research has shown that most travelers who might be unfamiliar with Milwaukee get hooked once they experience the city for the first time.  VISIT Milwaukee’s summer campaign is designed to give new and veteran visitors, and even locals, the best experience possible by putting a Milwaukee vacation just one mouse click away.

To further promote Milwaukee as a family-friendly destination and a hot spot for beer enthusiasts and music lovers, the summer campaign provides prospective visitors 19 vacation-inspiring itineraries housed on a new summer microsite. The new itineraries range from what to do when you’re in town for Summerfest to eating your way through Milwaukee’s James Beard award winners – anything to get the VISIT Milwaukee partners and city events into the hands of the traveler.

“The amazing burst of momentum in Milwaukee during the summer months means a huge surge in traffic to our VISIT Milwaukee website” said Megan Gaus, VISIT Milwaukee senior director of marketing and communications. “Our new campaign and website re-design comes at the perfect time when everyone is ready to shake off the long winter and experience all the great fun Milwaukee has to offer.”

VISIT Milwaukee’s primary goal was to create a clean, simple, and modern website which allows images of the city and Milwaukee’s amazing stories to take center stage. The website now includes 36 new articles that help to market Milwaukee as a great destination and provide insider tips, showcase hundreds of local partner businesses and inspire vacations.

While the backend functionality of the website remains the same, it has a new user-friendly approach with intuitive navigation and content bucketed into easily understandable sections such as “Plan Your Visit,” “Places to Eat” and “Things to Do.”

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.62 billion in Greater Milwaukee in 2013and supported more than 48,500 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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Monday, May 19, 2014

VISIT Milwaukee Launches New DearMKE Film at Annual Meeting

FOR IMMEDIATE RELEASE

Media Contact:

Wendy Strong
VISIT Milwaukee
|414.915.9015
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee Launches New DearMKE Film at Annual Meeting

“Underwater Harvey” profiles UW-Milwaukee School of Freshwater Science

MILWAUKEE – (May 19, 2014) – VISIT Milwaukee launched its most recent installment of the DearMKE film series at their Annual Meeting this year. The film, “Underwater Harvey” profiles the important work of Dr. Harvey Bootsma and the University of Wisconsin-Milwaukee School of Freshwater Science.

“You don’t understand how valuable something is until you’ve lost it,” Dr. Bootsma states in the film. “We get huge benefits from the Great Lakes, so we need to conserve them.”

As a limnologist, Dr. Bootsma studies inland water all over the world, from the Great Lakes of the U.S. to the Great Lakes of Africa. The film details Bootsma’s work studying the effects of invasive species and climate change on the Great Lakes at the largest academic institution on the Great Lakes and the only graduate school in the nation dedicated solely to fresh water.

 “Underwater Harvey” debuted at VISIT Milwaukee’s annual meeting on May 8. The meeting highlighted the importance Lake Michigan to Milwaukee’s culture and economy. Milwaukee has more than 150 water technology companies and is designated as a UN Global Compact City, recognized internationally as a center for freshwater expertise.

“Milwaukee’s leadership in freshwater technology and science has been a real game changer for Milwaukee’s image both nationally and internationally,” VISIT Milwaukee President and CEO, Paul Upchurch said. “That is why we felt it was vital to spotlight such an important part of the community and bring awareness to the Lake’s conservation efforts.”

“Underwater Harvey”, along with eight previously-released films, can be found on the Dear MKE Youtube channel and on dearmke.com.

The Dear MKE film series is a first-ever collaborative project that brings together an all-Milwaukee creative team under the direction of VISIT Milwaukee and Hollywood producer Jack Turner, who grew up in Milwaukee.

When complete, the 12-film series and image campaign will paint a picture of Milwaukee and its many facets as told through the stories of Milwaukeeans. The project is designed to dispelold perceptions of Milwaukee, drive brand awareness, entice new talent, attract new businesses, and bring more visitors – and remind locals why we embrace the essence of what makes life good here.

To see an additional 300+ video clips, stories and photos of Milwaukeeans sharing their love, pride and stories about Milwaukee, go to Dearmke.com.

Dear MKE is on Facebook (Facebook.com/DearMKE) and Twitter (Twitter.com/DearMKE).

The Dear MKE Film Series is a community collaboration that includes the following sponsors and partners.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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