International Cheese Technology Expo convenes April 10-12

FOR IMMEDIATE RELEASE

For more information contact:

Margaret Casey
VISIT Milwaukee
800.231.0903 or 414.287.4232
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International Cheese Technology Expo convenes April 10-12

2,000 from cheese industry expected

MILWAUKEE – April 9, 2012 – Dairy manufacturers and suppliers from around the world will convene at the Frontier Airlines Center for the International Cheese Technology Exposition (ICTE) from April 10-12. Hosted by the Wisconsin Cheese Makers Association and Wisconsin Center for Dairy Research, the expo is the largest gathering devoted solely to the multi-billion dollar market for cheese and related dairy products.

Among the topics to be addressed at the conference are the technological challenges of yeasts, molds and whey, the future of the cheese industry, dairy policy reform, the global cheese market and waste to energy solutions.

More than 240 companies will be exhibiting, many with large dairy and cheese-making equipment.

The expo is not open to the public. For more info: http://www.cheeseexpo.org/

VISIT Milwaukee estimates the economic impact of ICTE at approximately $1 million.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has more than 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.5 billion in spending in Greater Milwaukee in 2010 and supported more than 61,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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