MILWAUKEE KIDS BEAT GUINNESS WORLD RECORD FOR READING
FOR IMMEDIATE RELEASE
For more information contact:
Jeannine Sherman
VISIT Milwaukee
800.231.0903 or 414.287.6230
.(JavaScript must be enabled to view this email address)
MILWAUKEE KIDS BEAT GUINNESS WORLD RECORD FOR READING
Winter Fest’s “Read It To Beat It” Challenge Brings 4,586 Children Together
MILWAUKEE – Dec. 22, 2011 – Milwaukee’s“Read It To Beat It” challenge surpassed the previous Guinness World Book of Records title of “the most children reading together with an adult” on Wednesday morning at Winter Fest – the newest and coolest addition to Milwaukee’s festival scene.
Green Bay Packer Ryan Grant, Former Milwaukee Brewer Craig Counsell, Mayor Tom Barrett and President/Publisher of the Milwaukee Journal Sentinel Betsy Brenner read aloud with 4,586 children. The previous record was achieved in Sept., 2011 in Nigeria with 4,222 children.
The Brewers Community Foundation, Educators Credit Union, Half Priced Books and United Way of Greater Milwaukee were proud sponsors of the event which donated a portion of the proceeds to the Next Door Foundation.
“Read It To Beat It”
“Read It To Beat It” participants received an admission coupon to Winter Fest, a t-shirt compliments of United Way, a book compliments of Half-Price Books, and their name included in an ad in the Milwaukee Journal Sentinel to remember the record breaking day.
Winterfest
Milwaukee has come alive with 10 fun-filled days and nights jam packed with events and activities for all ages. Winter Fest is held at the Frontier Airlines Center Dec. 21 – 31, 2011 and offers over 150,000 square feet of activities, games, rides, skating, movies, a photo opportunity in a life size snow globe, entertainment and more. For more information, visit www.milwaukeewinterfest.com or call 414-376-6518.
Winter Fest is managed by Professional Events and Consulting, LLC.
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has more than 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.5 billion in spending in Greater Milwaukee in 2010 and supported more than 61,000 local jobs. The City of Wauwatosa, Frontier Airlines, Potawatomi Bingo Casino and Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.
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