New Attraction has Milwaukee Revving its Engine
06/30/2008
Strap on your helmet and get ready to burn some rubber because Saturday, July 12, 2008, marks the grand opening of the world's first and only Harley-Davidson Museum in Milwaukee, Wisconsin. Nearly 105 years in the making, the Museum will open the doors to its industrial inspired complex and add a whole new dimension to the Harley-Davidson experience. Without a doubt, loyal Harley customers will immediately feel at home in this place that was created with them in mind. But the Museum will also give newcomers a feel for the freedom, camaraderie and pride that Harley-Davidson riders experience every time they hit the open road.
"The Museum will give Milwaukee a one-of-a-kind attraction that you won't find anywhere else in the world," said Doug Neilson, president and CEO of VISIT Milwaukee. "This attraction is expected to attract an estimated 350,000 visitors to the city annually. Harley-Davidson is an iconic brand and the Museum celebrates in storied legacy and bigger place in American manufacturing history."
The complex's architecture incorporates urban design elements to reflect the industrial history of both Harley-Davidson and Milwaukee, the city of its birth. Three buildings will house the Harley-Davidson Museum and Archives, restaurant and café, retail store and ample special event space.
Whether hosting an event for fifteen or fifteen thousand, the Harley-Davidson Museum makes for the perfect off-site venue. The building and landscaped grounds offer a variety of room types and space to accommodate groups large and small and can be customized for any special occasion. Indoor special event space will be able to accommodate meetings in theater-style seating for as large as 1,000 and sit-down
dinners for as many as 750. Six separate breakout rooms will accommodate approximately 40 to 190 in theater-style seating. And outdoor special event space will handle up to 15,000 people with full-service catering.
The Museum has partnered with Levy Restaurants to be their exclusive food provider. Levy Restaurants was chosen because of their reputation for providing the finest quality food and beverage, outstanding service, and an ability to devise menus to fit just about every budget and occasion. The Museum has also compiled a team of exclusive and preferred vendors for such services as audio/visual, lighting, tables, chairs, tents, etc. By going through the exclusive Museum vendors, guests ensure that they're working with a vendor who understands their needs and the capabilities and limitations of the various spaces within the Museum.
Bold, customizable, and just flat-out fun, events and meetings at the Museum will deliver an out-of-the-ordinary experience that attendees will be talking about for years to come. If you want your event to stand out, the Harley-Davidson Museum will give it the kick you're looking for.
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring our guests are warmly welcomed and enjoy an enriching experience in this jewel of the Great Lakes. VISIT Milwaukee has nearly 700 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2006 and supported over 64,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
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For more information contact:
David Fantle,
VISIT Milwaukee,
800.231.0903 or 414.287.4253
E-mail: .(JavaScript must be enabled to view this email address) or
Jeannine Sherman,
VISIT Milwaukee,
800.231.0903 or 414.287.6230
E-mail: .(JavaScript must be enabled to view this email address)