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Paul Upchurch re-elected Tourism Board Chair for 5th consecutive year


For more information contact:

Kristin Settle, director of communications
VISIT Milwaukee
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Paul Upchurch re-elected Tourism Board Chair for 5th consecutive year

MILWAUKEE— (January 31, 2017) – Paul Upchurch, president & CEO of VISIT Milwaukee, has been re-elected chairman of the Wisconsin Governor’s Council on Tourism for the fifth consecutive year.

The Governor’s Council on Tourism is tasked to be state Department of Tourism advisory board. The Council includes members who are appointed by the Governor from all around the state that range in areas of expertise and include legislators, hotel owners, chambers of commerce leaders and theater owners. Members also serve on subcommittees dedicated to grant reviews, general marketing, meetings and conventions, and sports marketing.

“Congratulations to Paul Upchurch on his well-deserved re-election as Chairman of the Governor’s Council on Tourism,” said Wisconsin Tourism Secretary Stephanie Klett. “Paul’s strong leadership and insight have been a big asset to the Governor's Council and Wisconsin's Tourism Industry as a whole” added Klett. “We’re thrilled to have his continuing expertise and vision in the years to come.”

Tourism is Wisconsin’s second largest industry, with a $19 billion economic impact and supporting over 190,000 jobs statewide. Milwaukee represents the largest tourism market in the state with a $5 billion economic impact, supporting 50,000 full time jobs.

About VISIT Milwaukee
Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 650 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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