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VISIT Milwaukee names new Convention Sales Manager

For Immediate Release

For more information contact:
Margaret Casey
Communications Manager
VISIT Milwaukee
.(JavaScript must be enabled to view this email address)


VISIT Milwaukee names new Convention Sales Manager

MILWAUKEE, Wis. (Nov. 17, 2016) — Laura Lutter Cole has joined the staff of VISIT Milwaukee as convention sales manager. In her position, Lutter Cole will focus on corporate business sales in Wisconsin, Minnesota and Michigan.

Ms. Lutter Cole comes to VISIT Milwaukee after six years with Marcus Hotels and Resorts, where she served as director of restaurant sales, and later as senior account executive, focusing on East Coast-based national associations and key corporate accounts.

“Laura’s experience with Marcus Hotels & Resorts makes her uniquely qualified to promote Milwaukee as a sought-after destination for the corporate market. We are happy to welcome her to the VISIT Milwaukee sales team,” said Paul Upchurch, president and CEO at VISIT Milwaukee.

A graduate of UW-La Crosse, Lutter Cole has also been honored as one of the Business Journal of Milwaukee’s “40 Under 40” as owner of a successful business on Brady Street, where she also served as president of the Brady Street Improvement District.

About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit

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