Millions of people visit the greater Milwaukee area every year. They come from around the world for all kinds of reasons: attending a business conference; visiting family and friends; taking in the world’s biggest music festival; or simply enjoying the area’s natural beauty and central Midwestern location. Once they’ve been here - and experienced the excitement of our culture, the warmth of our people and beauty of our city - they’re sold. Departing visitors begin to plan their next trips right away. Start planning your business event or leisurely getaway and find out for yourself what the Milwaukee experience feels like.