Ecology Initiatives

On The Fresh Coast

Milwaukee has a storied history of eco-friendly initiatives and appreciation for natural beauty, from the mayors who protected our lakefront through the early 20th century to the water-related companies that call the city home today. Milwaukee is known as a Water Centric City, where technology, policy, infrastructure, and thought leadership combine to show global leadership in the field. The Environmental Collaboration Office (ECO) strives to implement practical solutions and programs that improve people's lives while protecting and restoring natural ecosystems. Whether its Milwaukee’s water technology, LEED Gold certified hotels, or 1,400 acres of beachfront access, Milwaukee is as green as it gets.

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**Self-Guided Tour**
Water Current Walking Tour

**Pearl of the Mist**
Lake Michigan Cruise Ships

Leaders in research

Water Council

Making Milwaukee the epicenter for water science

In 2009, local visionaries and business leaders from Milwaukee’s numerous water-based industries joined forces with the University of Wisconsin-Milwaukee’s Great Lakes Water Institute to establish the Water Council. The Water Council convenes the region's existing water companies and research clusters, develops education programs to train talent, and builds partnerships that cut across all sectors and geographic boundaries.

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Eco Tours

Explore Milwaukee's greener side with self-guided tours that highlight sustainable sites in Milwaukee. By bike, foot, or boat, get an up close look at developments, neighborhood initiatives, and more that are helping make our city more sustainable every day.

Take the NEW Milwaukee Water Tour

The Water Current Tour is a self-guided walking tour guiding visitors through Walker’s Point, along the Water Technology District and into the Harbor District to experience the city’s various water-related assets.