Midwest charm is part of Milwaukee’s long history, and locals today continue to impress visitors with their recommendations, insider tips, and “happy to help you” hospitality. It’s in our DNA. It’s what makes us so welcoming and keeps people coming back. Locals love visitors and we welcome them all with a smile and a hello, as well as friendly directions and ideas on what else you must experience when in town.

But don’t take our word for it – our hotels are staffed with the world’s best concierges and valets and are recognized with AAA Diamonds (lots of them!), our bars and restaurants come with shuttles to drive you to area sporting events for free (talk about front door service!), and our convention center is staffed with a visitor information center that includes information about Milwaukee and even points beyond (how’s that for full service?).

In fact, Milwaukee is so good at tourism that we represent 26 percent of Wisconsin’s total tourism market, with an economic impact of over $5.7 billion each year. Tourism is the second-largest industry in Wisconsin (behind agriculture) and it keeps growing. VISIT Milwaukee is proud of the work that we do to help share the Greater Milwaukee Area with the world, and we can’t wait to welcome you here, too.