Annual Reports

View the current and past annual reports below.

Every year, VISIT Milwaukee’s staff works to increase tourism by bringing in and assisting conventions, supporting our local partners and showing the world what a great destination Milwaukee is. Our annual report is the best way to see everything that we’ve accomplished during the year.

Downtown Milwaukee

From Lake Michigan

2012 Annual Report	2016 Annual Report	2020 Annual Report
2013 Annual Report	2017 Annual Report	2021 Annual Report
2014 Annual Report	2018 Annual Report
2015 Annual Report	2019 Annual Report

Pink Squirrel

This creamy retro cocktail was first concocted at Bryant's Cocktail Lounge.

Annual Reports

View the current and past annual reports below.

Pink Squirrel

Tourism brings in $5.7 billion to the Greater Milwaukee area

Tourism brings in $5.7 billion to the Greater Milwaukee area

Tourism directly supports over 52,000 jobs

Over 23 million visitors come to Milwaukee each year

Visitors generate $246 million in taxes in the Greater Milwaukee area.

Visitors Guide

Map

SIGN UP FOR OUR NEWSLETTER