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Third Party Vendors & Tools

Effective Date: September 24, 2018

Vendor Purpose
MailChimp Email Marketing
Distribion Email Marketing, Surveys
Act-On Email Marketing, Surveys
Google Analytics Access IP address for location personalization, Access browser language settings for personalization
Wistia Accesses IP address, analytics, and other non-personal information to track a user’s engagement with videos on our website
Curalate Collect engagement data for app analytics
Kentico CMS Web content provider. Location personalization. Browser language setting for personalization. Information to issue RFPs and proposals
Simpleview CRM Populates partner listings to website. Provides visitor information and services to current and potential clients
Simpleview CRM - RSVP Module Gathers information in order to register attendees to events
Authorize.net Gathers information in order to accept payment by attendees to events
Volgistics Database to track volunteer information.
Empowermint Fastrack RFP
Meridian Hotel booking widget. Booking is passed on to hotel websites. Package booking tool.
Facebook We access analytics, number of followers, impressions, and engagement metrics.
Instagram We access analytics, number of followers, impressions, and engagement metrics.
Twitter We access analytics, number of followers, impressions, and engagement metrics.
Pinterest We access analytics, number of followers, impressions, and engagement metrics.
YouTube We access analytics, number of followers, impressions, and engagement metrics.
MyTrip Custom trip planner for user to “pin” items of interest while visiting. Uses Cookies to save the details. If a user chooses to enter an email address, it will be saved in our database to be used in the event a user has an issue needing attention. We will not use the information for other marketing purposes.
BambooHR Applicant Tracking System (ATS). Users may apply for jobs and internships via this vendor
CrowdRiff Display UGC content on our site, Collect engagement data for app analytics
Galaxy Digital Database to track volunteer information
Rackspace Server hosting company
Hanson Dodge Web development company that assists with updates to the website
Artsopollis Web development company that assists with updates to Milwaukee365.com
Multiview A third-party vendor used in collaboration with our ad agency Jigsaw. This vendor uses tracking pixels on our website, which are used to retarget ads.
MNIx A third-party vendor used in collaboration with our ad agency Jigsaw. This vendor uses tracking pixels on our website, which are used to retarget ads.
Adara A third-party vendor used in collaboration with our ad agency Jigsaw. This vendor uses tracking pixels on our website, which are used to retarget ads.
Orange 142 A third-party vendor used in collaboration with our ad agency Jigsaw. This vendor uses tracking pixels on our website, which are used to retarget ads.
Gimbal A third-party vendor used in collaboration with our ad agency Jigsaw. This vendor uses tracking pixels on our website, which are used to retarget ads.
Crazy Egg Heat mapping and click tracking for analysis and optimization purposes