Jason Hartlund is the Executive Vice President and Chief Commercial Officer of the Milwaukee Brewers and has been with the Club for 17 seasons. Hartlund oversees ticket sales and services, suite sales, partnership sales and activation, special events, concerts, business development and consumer marketing. He has been an integral participant in many of the team’s most significant accomplishments, including negotiating the American Family Insurance naming rights deal and adding Northwestern Mutual as the team’s first jersey path partner. Hartlund has been at the forefront of creating new revenue streams, such as the opening of X-Golf and J. Leinenkugel’s Barrel Yard at American Family Field, the Brew City Battle basketball games and securing top billing artists across all music genres to perform at the ballpark.  

Hartlund has also spent time with other Wisconsin professional sports teams – the Green Bay Packers (2002-05) and the Milwaukee Bucks (2016-2018). The senior level sports executive has more than two decades of experience in professional sports sales, marketing and management, with an expertise in selling professional sports partnerships that have culminated in securing some of the largest naming rights deals in the State.