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A City for Sports Fans

Get in the game! From basketball to indoor soccer, Milwaukee has everything you need for the perfect sports outing.

Small Business Saturday Guide

This holiday season, skip the lines and find the perfect present for everyone on your list! From unique gifts to craft goods, these gifts are sure to add a personal touch. We've thought of a few ides to help you get gifting at Milwaukee area shops and business to make the holidays merry and bright!

Brew City Fast Break in Wauwatosa

The Brew City Battle is headed to American Family Field this fall. Experience the adrenaline of college hoops in a whole new way as the University of Wisconsin Badgers Men’s and Women’s basketball teams take Center Field in a one-of-a-kind atmosphere.

Milwaukee Mural Art-Inerary

From the annual exhibitions established by Sculpture Milwaukee to the many vibrant murals adding splashes of color to our cityscape, art is everywhere you look in the Cream City.

Once Upon a Time in MKE

The Miller High Life Theatre invites all noble fans to Disney Princess - The Concert on December 8th. But you don't have to wait until then for an enchanting Milwaukee experience, fit for royalty. Use this guide to spend time before the show visiting Milwaukee as the Disney princesses would!

On Top of the World: Milwaukee Named One of National Geographic’s Best Places to Visit in 2023

Milwaukee, the Cream City, the Good Land, the City of Champions, now has a brand-new title to add to our mantle. On Wednesday, October 22, National Geographic released its annual “Best of the World” list, including breathtaking national parks, rich cultural sites, and natural splendors from around the world. Ranging from Italy’s Appian Way to Choquequirao, Peru, Busan, South Korea to Alberta, Canada, the list of 25 Best Places to Visit featured only five United States destinations, including a great place on a Great Lake, Milwaukee, Wisconsin!

3-Day Bachelorette Weekend Getaway

You just need a weekend away with your friends! To take the stress out of the planning process, we’ve created a fun-filled itinerary with everything you need to have the perfect girls trip to Milwaukee.

An Artistic Adventure in Milwaukee

Calling all art aficionados, immersive enthusiasts, and the creatively inclined! They say a picture is worth 1,000 words, but an artistic retreat leading you through some of the finest art museums in the southeastern Wisconsin area is priceless. With this art-inerary as your guide, you can explore endless expressions of art from Racine to Kohler.

Milwaukee's (Unofficial) Custard King

Hear ye, hear ye! I, jester of the realm of VISIT Milwaukee, doth verily declare Ben, age five, to be crowned the latest in the line of rich, creamy custard royalty.

Indigenous Peoples Day: Celebrating Milwaukee's Original Residents

The Milwaukee area is home to a rich cultural history that dates back hundreds of years. Once home to seven tribes, the landscape of the “Good Land” was shaped by our Native American ancestors. As we celebrate Indigenous Peoples Day, it is important to honor and remember the area’s first residents, the original Milwaukeeans.

Spooky Season in Milwaukee

The season for pumpkin spice, apple cider donuts, and majestic displays of colorful foliage have finally arrived. But make no bones about it, October is the most ghoulish time of the year, spooky season is here. As your Halloween HQ, you can find endless thrills and chills throughout the Milwaukee area to fill your month with holiday spirits. Join us on a jack-o-lantern-laden journey full of family fun, historical haunts, and frightful fall festivities…if you dare!

Brew City Fast Break in Wauwatosa

The Brew City Battle is headed to American Family Field this fall. Experience the adrenaline of college hoops in a whole new way as the University of Wisconsin Badgers Men’s and Women’s basketball teams take Center Field in a one-of-a-kind atmosphere.

The Cultures of MKE

Milwaukee is a city that cherishes its roots while looking toward a vibrant future and is powered by the people who call Milwaukee home. Embark on a journey spotlighting the diverse cultures of MKE.

Total Entertainment Forever in Milwaukee

Father John Misty is coming to Milwaukee October 3rd, with special guest Suki Waterhouse. Spend your time in the city before the show following this itinerary inspired by Misty's songs.

Fresh Coast Adventure

Summer may be drawing to a close, but there's still plenty of time to float, cruise, and sail before the weather changes! Make the most of the season and soak up the sun on any of Milwaukee's wonderful waterfronts.

3-Day Bachelor Weekend Getaway

Sometimes you just need a weekend away with the guys. To take the stress out of the planning process, we’ve created a fun-filled itinerary jam packed with everything you need to have the perfect guys trip to Milwaukee.

End of Summer Family Fun

If you listen closely on a quiet weekday morning, you can hear the clanging din of school bells growing louder and louder as the academic year rapidly approaches. But don’t panic! There’s still plenty of time to soak up some family fun this summer before schools starts!

5 Reasons to Check Out Indulge Milwaukee

On August 20-21, Indulge Milwaukee brings an approachable elegance to American Family Field with two days of culinary and mixology sensations, tastings, and more! Featuring more than 125 food and beverage vendors, savor the taste of some of the best culinary delights Milwaukee has to offer.

Plants to Knock Your Stalks Off

Milwaukee can claim plant and floral prowess thanks to renowned attractions like the Boerner Botanical Gardens and the Mitchell Park Horticultural Conservatory, the latter of which has a plant store, too.

5 Things to See at Black Arts Fest MKE

The city of festivals is in full swing this year as we cruise into another full month at the Henry Maier Festival Grounds. On August 6, Black Arts Fest MKE celebrates the deep roots of African Heritage and the marvels at the creativity of Black Cultural Arts.

We Belong in Milwaukee

Four-time Grammy winner Pat Benatar & Neil Giraldo return to Milwaukee on August 5 at The Riverside Theater. To celebrate, we planned a perfect day to see the show in the Cream City!