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NCAA tournament: Fiserv Forum ready to host

March 16, 2022

The NCAA Tournament returned to Milwaukee for the first time since 2017 last weekend with Colgate, Iowa State, LSU, Texas, Purdue, Virginia Tech, Wisconsin, and Yale all competing to advance to the Sweet 16. While Iowa State and Purdue emerged victorious, the real winner of the weekend was the city of Milwaukee. The tournament, and its six games, generated an estimated economic impact of $6.5 million. Dozens of stories, including this one, used VISIT Milwaukee’s estimated economic impact statistic, often quoting the team on how the tournament will impact the city in this story.

  • Fox 6 WITI-TV
  • 993,098 total impressions
  • Partners Mentioned: Fiserv Forum, Good City Brewing Downtown

More Earned Media Highlights 

These 10 former brewery-owned taverns are a glimpse into Milwaukee history

SATW attendee Caroline Eubanks explores the Milwaukee history of the “tied houses” and experiences the current adaptations into modern bars and restaurants.
  • 10Best
  • 1,238,106 total impressions
  • Partners Mentioned: Braise Restaurant & Culinary School, Bryant's Cocktail Lounge, Pabst Theater, Regano's Roman Coin, Ristorante Bartolotta dal 1993, Sobelman's Pub & Grill, The White House
Milwaukee, Nashville finalists for 2024 Republican National Convention according to report

Milwaukee was named one of the final two cities in consideration for the 2024 Republican National Convention.
  • Milwaukee Journal Sentinel
  • 1,583,402 total impressions
  • Partners Mentioned: Fiserv Forum, Miller High Life Theatre, UW-Milwaukee Panther Arena, Wisconsin Center
Today's TMJ4 News Live at 12:00PM: Lindsey McKee Weekend Preview

VISIT Milwaukee Communications Manager Lindsey McKee joins WTMJ4 to give a rundown of the weekend’s events and happenings.
  • 19,035 total impressions
  • Partners Mentioned: Fiserv Forum, Marquette University, Milwaukee Symphony Orchestra, National Bobblehead Hall of Fame & Museum, Punch Bowl Social, Schlitz Audubon Nature Center, The Wicked Hop and Jackalope Lounj
Fiserv Forum hosting Wisconsin in first-round game should draw more fans to arena

With the nearby Wisconsin Badgers in town, Sports Business Journals highlighted the impact the downtown area could see and increasing demand for tickets.
  • Sports Business Journal
  • 219,762 total impressions
  • Partners Mentioned: Deer District, Fiserv Forum, Marquette University, Milwaukee Bucks

Article originally published on 3/21/22