VIEW THE MAP

Ask LeRoy

Milwaukee's First AI-Powered Augmented Reality Guide

Visit Milwaukee is changing the way people experience the city with Ask LeRoy, an AI-powered augmented reality (AR) sales representative. By scanning a QR code with a smartphone camera, visitors see Pro Football Hall of Famer and Lambeau Leap inventor LeRoy Butler appear as a lifelike 3D avatar. Once he arrives, LeRoy greets guests, highlights Milwaukee’s dining scene, attractions and answers questions about the city.

What Makes Ask LeRoy Unique

Ask LeRoy combines entertainment with real information, creating an interactive way to learn about Milwaukee while adding a tech-forward, memorable touch. The tool draws from official Visit Milwaukee resources, ensuring that the answers are accurate and up to date.

LeRoy Butler smiles while wearing a black ‘Milwaukee’ T-shirt holds a football in an outdoor plaza, with The Trade Hotel and a large deer sculpture visible behind him in Deer District.

Plan Your Visit to

Events

There’s always something happening around town, no matter the season! This…

Discover What's Brewing in Milwaukee! 

2026 Spring Festival Guide Mar 05

2026 Spring Festival Guide

Festivals & Events

Spring: a season of growth and renewal. A season of new beginnings and melting snow. A season with signs of light and full of life everywhere you look. As the weather starts to…

Summerfest Announces 2026 Lineup Feb 19

Summerfest Announces 2026 Lineup

Festivals & Events

Spring (and summer) is on the way! Each year, the calendar's shift isn't marked by the groundhog's mystical prediction. It isn't in the "Farmer's…