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Welcome to VISIT Milwaukee's blog, where you'll find unique stories that unite us and fresh ideas for planning your next great Milwaukee vacation.

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Hell of a View

Hell of a View

Eric Church, one of the world's biggest country music superstars, is coming to Milwaukee's American Family Field on May 28. To celebrate such a huge concert, we planned a perfect day out in Milwaukee, inspired by Church's song "Hell of a View".

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Drink in My Hand

Drink in My Hand

Eric Church, one of the world's biggest country music superstars, is coming to Milwaukee's American Family Field on May 28. Celebrate with this list of places to keep the party going inspired by Church's song "Drink in My Hand".

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The Great Milwaukee Beer Guide

The Great Milwaukee Beer Guide

With dozens of breweries in the Greater Milwaukee area, there’s a perfect pour for every visitor to the Brew City. That’s not all. Make your beer experience even better by downloading the free Brew City Beer Pass, which offers BOGO beer deals at 20+ local breweries.

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At Your Service

At Your Service

When you’re on vacation in the Greater Milwaukee Area, pamper yourself at one of the amazing salon and spas. You’ll be heading home feeling refreshed and rejuvenated, with a new sense of calm.

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Story of Struggle

Story of Struggle

America’s Black Holocaust Museum (401 W. North Ave.) was founded in 1984 by the only known survivor of a lynching, Dr. James Cameron. Following the Great Recession and Dr. Cameron’s death, the museum’s doors closed, and its exhibits moved primarily online.

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Food Hall Guide

Food Hall Guide

Combine the convenience and flexibility of a food court with quality, local foods and you have a food hall! More than a grab-n-go meal while shopping, these places are destinations.

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