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Bring it Home Toolkit Downloadable Resources

 
Welcome to the ‘Bring it Home’ Marketing Toolkit! Thank you for supporting the campaign to bring events home to our beloved city of Milwaukee. We know your support and leadership will be critical in helping our city recover from the impacts of the pandemic.

Below are guidelines on how to use the toolkit assets. Each section will guide you through the intended use and suggested platform. You can download the entire kit or just the assets you need below.

Please contact Megan Suardini at [email protected] with any questions.Whenever and wherever you share the campaign, please link any photos and/or hyperlink text call-to-actions to visitmilwaukee.org/bringithome.
 

Campaign Flyer:

This piece is provides you with talking points and economic impact statistics to use when talking about the purpose of the campaign. It can serve as a great tool for sales teams to easily explain the campaign and help others understand its importance to the recovery of Milwaukee’s hospitality industry. Feel free to pass it along to others in your network so they can get involved!
 
Digital Ads:
In this folder you will find a variety of graphics in commonly used sizes to be used as ads on your website or included in your organization’s media buys.

Social Media:
For sharing the Bring it Home message via social media, we have included sample pre-written posts, as well as pre-selected imagery to use. Feel free to speak from the heart and add details about the importance of events to your business or organization. For maximum visibility use the hashtag #BringItHomeMKE.
Logos + Badges:
The official ‘Bring it Home’ campaign logo can be found here. Already booked your event here in Milwaukee and want to show off your pride? Use the ‘Brought it Home’ badge to tout your hometown pride. This can be used as a badge on your website, as an overlay on a photo, or as a social post on its own.

Pre-written copy for posting the badge independently on social media has been provided. Please consider this as a ‘template’ that can be rewritten or tweaked in your brand voice to make it your own - authentic and from the heart!

Email Header + Copy:
Included in the email folder are pre-written email copy points, as well as the email graphic header. This can be used in a weekly newsletter inclusion for most commonly used email platforms.  

Two Videos:
The first video is a Campaign Video (entire video as well as :30 second format available) for the Bring it Home campaign, making sure everyone knows what we mean when we say “Bring it Home!” This can be used on LinkedIn to best reach your professional network. The second video, a “Testimonial Video” can be used to share with partners accompanied by a personal note with a deeper understanding of the campaign and why it’s so important.