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Contact Us

Have a question?

Our friendly staff is available from 9 AM to 5 PM Central Time to help answer your Milwaukee questions. 

Live Chat With Us

VISIT Milwaukee Visitor Information Center

Toll Free: 1-800-554-1448
Local Phone Number: 414-273-7222

Email: info@milwaukee.org

Located inside the Wisconsin Center
Inside main rotunda on First Floor
400 W. Wisconsin Avenue
Milwaukee, WI 53203


Street Parties

Party in the Park (8/29-31)

Rotary Performance Pavilion - 1190 N 70th St, Wauwatosa

Ride out to neighboring Wauwatosa for local entertainment, food, and more in the heart of the city, just blocks from the popular Village district. Designated motorcycle parking is available throughout the area.

August 29
Caley Conway: 6pm - 7:30pm
Mike Mangione & The Kin: 7:30pm - 9pm
Mike Mangione: 9:30pm - 11pm

August 30
Joe Wray: 5:30pm - 7pm
Roanoke (Americana): 7:30pm - 9pm
Stetsin & Lace: 9:30pm - 11pm

August 31
Eric Darnell: 5:30pm - 7pm
Eagle Trace: 7:30pm - 9pm
The Hot Reds: 9:30pm - 11pm

September 1
Brett Gaertner: 5:30pm - 7pm
Art’s Fishing Club: 7:30pm - 9pm
The Clique: 9:30pm - 11pm

Jazz in the Park (8/30)

Cathedral Square Park - 520 E. Wells St.

One of Milwaukee’s most beloved outdoor concerts welcomes all riders to enjoy a free night of music. Come early for great drink specials during happy hour, then enjoy Chicago Tribute Anthology rocking the stage.

Flat Out Friday Pre-Race Party (8/31)

Kilbourn Ave. between Vel R. Phillips Ave. and 6th St.

Downtown's Kilbourn Avenue is shutting down at noon for a free street party celebrating Flat-Out Friday powered by Harley-Davidson. There will be motorcycle parking on one side of the street, while the other is packed with vendors, food, games, and live, local music. Come party before the race!

Taj Raiden: 2:00pm
Faux Fiction: 3:00pm
Denny Lanex: 4:00pm
Telethon: 5:00pm
Whips: 6:00pm

Motorcycle Alley (8/31-9/1)

5th Street between National Ave. and W. Virginia St.

Fifth Street in Walker’s Point welcomes riders all weekend long for bands, street vendors, BMX/Skate demos, and more. Enjoy a moto stunt show on Saturday and live music from 2-11 p.m. both nights.

Music schedule TBA

Brady Street Experience (8/31-9/1)

E. Brady Street between N. Marshall St. and N. Farwell Ave.

Eight blocks of Brady Street will become a mini-Sturgis this weekend! The street will close for motorcycle parking only beginning at 4 p.m. and feature multiple side street parties with entertainment, dining, and more.

Music schedule TBA

Historic Third Ward Street Party (9/1)

N. Broadway between E. St. Paul Ave. and Catalano Square Park

Get in the festival spirit in this vibrant downtown neighborhood on Saturday with ample free motorcycle parking, live music, outdoor food and beverage vendors, and more.

Catalano Square Stage
138 N Broadway – where Broadway meets Menomonee
Noon-2:15pm - Tangled Lines
2:45-5:00pm - Boo Bradley 
5.30-7:15pm - Valerie B & The Boyz
7:45-10:00pm - Jay Edward Blues Band

Blue Bat Kitchen & Tequilaria / Riverwalk Stage
249 N Water Street – where Water and Buffalo meet
2:15-4:30pm - The Listening Party
5:00-6:45pm - Sweet Sheiks
7:15-9:55pm - Chanel LeMeaux and Those Blazing Baldonis


Anniversary Collaboration Beer

Three Milwaukee craft breweries (Good City Brewing, Third Space Brewing, and Milwaukee Brewing Company) have collaborated on a special anniversary beer, available at various locations including the Motorcycle Alley street party.

Sweet Heat Harley slice at Ian's Pizza

Local favorite by-the-slice joint Ian's Pizza has cooked up a special slice for riders! The Sweet Heat Harley starts out with mozzarella, a house-made brisket BBQ sauce, and slow-roasted pulled pork. It's topped with pineapple and a mango habanero BBQ sauce. This slice is available at the Ian's North Avenue and Ian's Juneau Avenue locations exclusively 8/29-9/2.

Collectible Pint Glass

Harley-Davidson 115th rally pack wristband holders receive free souvenir glassware with the purchase of a beverage at South Shore Terrace or Whitnall Park Beer Garden. (8/29-9/2). Learn more at www.h-d.com/115pack

Photo Opps

Villa Terrace Decorative Arts Museum

Grab a photo with a lifesize cutout of a vintage Harley-Davidson rider, part of the "Look Here!" exhibit that reimagines pieces from UW-Milwaukee's archives into art.

Milwaukee Skyline (NO TEXT)


Mathew Hintz: Spirit of the Open Road (8/8-10/20)

This free gallery show features the work of Mathew Hintz, a Milwaukee Institute of Art & Design alum who died unexpectedly in December 2017. One of only a few licensed Harley-Davidson Artists worldwide, Hintz created work sold through Harley-Davidson dealerships and original cover art featured on Harley-Davidson Owner Manuals. The exhibition will feature extended hours during the 115th Anniversary celebrations.

Learn more.

MAM After Dark (8/17)

Rev up your engines! In honor of the 115th birthday of Milwaukee’s very own Harley-Davidson, we’re going hog wild in August. Strap on your helmets and cruise down to the Milwaukee Art Museum for rockin’ tunes, quick bites, sippables, and an evening of fast and furious fun.

Learn more & buy tickets.

Michael Lichter Gallery Show (8/29-9/7)

Enjoy a free exhibit of fine art photography from celebrated motorcycle photographer Michael Lichter at The Iron Horse Hotel. Stop by on Sunday, 9/2, for a free artist talk (seating is limited).

Learn more.

Opening the 42: Beer Garden Concerts (8/29-9/2)

The 42 is opening its doors in style with free concerts every day starting at 1 p.m. Enjoy an open house of Milwaukee Brewing Company's new space (including a sneak peek of the new tour area) and food from Glass + Griddle.

Learn more.

Milwaukee Motorcycle Film Festival (8/31-9/1)

Celebrate the past and present of motorcycle culture with a four film festival presented by Milwaukee Film at the historic Oriental Theatre. Documentaries, classics, and archival footage from the Harley-Davidson Motor Company makes this a must-see for film buffs.

Learn more.

Hawgtoberfest (8/31-9/1)

Celebrate the 115th at an authentic “Gemutlichkeit” with Suburban Motors Harley-Davidson (Thiensville). The Bavarian Bierhaus opens their onsite “Heidelberg Park” to entertain 4,000 riders each night with German bier, food, and live music. This FREE fest is open to community and will operate rain or shine.

Learn more.

Lady Antebellum & Darius Rucker (9/1)

This Labor Day weekend, the lakefront will definitely be the destination for music lovers, motorcycle enthusiasts, and foodies! Seven-time GRAMMY award-winning trio Lady Antebellum and multi-platinum recording artist Darius Rucker bring their co-headlining SUMMER PLAYS ON TOUR with special guest Russell Dickerson to the American Family Insurance Amphitheater

Learn more & buy tickets.

Big Gig BBQ (9/2)

Find the best BBQ in town on the lakefront at Henry Maier Festival Park. Enjoy an assortment of select brews while you indulge in smoky, savory, signature BBQ and sides from some of the best local and regional BBQ cookers. Free admission AND free parking!

Learn more.

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19 August 2018
20 August 2018