It's Alive! in Milwaukee

This summer, Downtown comes alive with the sounds of busking!

June 9 - August 29, 2025

It's Alive! is back, and this year, it's taking over downtown Milwaukee! From the riverfront to the heart of the city, experience the spirit of creativity as local buskers bring music, magic, comedy and live art to iconic spots like Lakefront Brewery, Saint Kate – The Arts Hotel, the Bronze Fonz, The Riverside Theater’s boat launch and the Milwaukee Public Market. Whether you're strolling by the river or exploring downtown, you never know when you'll stumble upon a moment of wonder. It's free, it's unexpected and it's pure Milwaukee magic!

Complete Line-Up Coming Soon!

Calling All Performers!

Be Part of It's Alive! in Milwaukee This Summer

Interested in performing? We're seeking musicians, poets, dancers, painters, and other talented artists to join the fun. Performances should be family-friendly. Events will be held every Monday from 3:00–5:00 PM and Thursday from 11:00 AM–1:00 PM. Locations will vary weekly throughout Milwaukee.

If you are ready to showcase your talent and be part of Milwaukee's arts scene, make sure to apply now to join It's Alive!. Completion of the form does not guarantee a time slot.

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