Home of the Original Cheesehead™ merchandise including world famous Cheesehead® Hat. Featuring over 40 "cheesy" foam products plus an expanded merchandise line. Visit our Factory Outlet Store - Try on a Cheesehead™ Take a picture - Become part of a classic Wisconsin tradition. Factory tours available. You can make your own Cheesehead™ product on the Holy Cow tour. Custom projects, convention services and digital product offerings available.