Original Cheesehead Factory & Retail Store by Foamation, Inc.

Home of the Original Cheesehead® Hat & Cheesehead merchandise.

1120 S. Barclay Street
Milwaukee, WI • 53204
[email protected]
Hours of Operation

Mon.-Sat. 10 a.m.-5 p.m.

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Home of the Original Cheesehead™ merchandise including world famous Cheesehead® Hat. Featuring over 40 "cheesy" foam products plus an expanded merchandise line. Visit our Factory Outlet Store - Try on a Cheesehead™ Take a picture - Become part of a classic Wisconsin tradition. Factory tours available. You can make your own Cheesehead™ product on the Holy Cow tour. Custom projects, convention services and digital product offerings available.

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Onsite Amenities
& Features

  • WiFi Available
  • Motorcoach/Bus Parking
  • Banquet Facilities
  • WiFi Available (Complimentary)
  • Pet Friendly
  • Family Friendly
  • Open For Business


  • Miles to Airport: 6.50
  • Miles to the Convention Center: 2.00
  • Price Range: $$
  • Total Number of Meeting Rooms: 2
  • Total Sq. Ft. Meeting Space: 1900
  • Sq. Ft. of Largest Meeting Room: 1400
  • Capacity of Largest Room Set Banquet Style: 50
  • Capacity of Largest Room Set Reception Style: 100
  • Capacity of Largest Room Set Conference Style: 28
  • Capacity of Largest Room Set Classroom Style: 50
  • Capacity of Largest Room Set Theater Style: 75
  • Ceiling Height: 12
  • Booths: 15
  • Facility Classification: Unique Event Venue

Facility Information

Property Value
NotesOur Gouda Lounge can be rented on its own or along with our Asiago Atrium to provide extra seating, a dance floor or lounge area. Our capacity is 75 seated, 100 standing, and amenities include an updated kitchenette, new theater-style curtain entry, intimate lighting, access to outlets and restrooms, 14 square wood tables with chairs and 12 cocktail tables handcrafted in-house.
DescriptionWhether you're a fan of Wisconsin sports, dairy or people, you understand the meaning behind the cheese and know the special bond that true cheeseheads share. For this reason, The Original Cheesehead Factory invites you to experience your special event in our home because you're already part of the family. Whether you're planning an intimate wedding, work meeting or holiday party, our Gouda Lounge and Asiago Atrium will set the mood for the ultimate Wisconsin celebration. The Cream City brick of our 117-year-old building is perfectly balanced with a brightly lit, newly renovated venue space that allows you to see behind the scenes of our unique production area. Our supply of natural wood square tables, cushioned chairs and high top cocktail tables will be designed in a layout exclusively for you by our event coordinators to provide the perfect seating arrangement for your event. Optional add-ons include a group factory tour, custom printing, seating area furniture and lounge area.
Floor PlanView File

Rooms Available

Room Name Total Sq. Ft.WidthLengthHeightReceptionTheaterBanquetClassroom
Asiago Atrium 31213241140352024
Gouda Lounge 141829.2548.511100755050


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