Top 10 Reasons to Host Your Sports Event in Milwaukee


Whether you are looking to book a block of rooms for a local 5k, organize a state tournament, or plan a national championship, Milwaukee offers a price to satisfy every pocketbook. Our city features big-city entertainment at small-town prices. 


Milwaukee’s growing sporting industry is reflected in the variety of state-of-the-art venues such as the UW-Milwaukee Panther Arena and Miller Park Baseball Stadium. The new $500 million Fiserv Forum that will be the home of the Milwaukee Bucks is currently under construction and will open in summer of 2018. From the Pettit Olympic Ice Rink to Bradford Beach, home to numerous local and national Beach Volleyball tournaments and leagues, Milwaukee serves as an ideal sports destination. The city’s Wisconsin Center allows for a wide range of configurations for sporting events and is conveniently connected by skywalk to 1,365 rooms in the Milwaukee Hilton City Center, Hyatt Regency Milwaukee, and Springhill Suites Milwaukee Downtown.


Milwaukee is an easy lakefront city that’s great for families, with tons of family-friendly attractions and events year round to keep athletes and their families entertained. It’s easy to explore on foot; many of the city’s best attractions are easily accessible in our walkable downtown. Summer festivals and attractions like interactive museums, indoor sports facilities, and kid-friendly performances help families to enjoy all the city has to offer.


Milwaukee’s convention complex includes the Wisconsin Center, one of the country’s most distinctive convention centers, as well as the 12,700-seat UW-Milwaukee Panther Arena, the home of the UWM Panthers, the Milwaukee Admirals, the Milwaukee Wave, and the Brewcity Bruisers.


One of the nation’s top three airports in user friendliness is located just eight miles from downtown, with plenty of shuttles, taxis, limousine services, and coach transports to get groups back and forth. An Amtrak station is conveniently located near the terminal. Milwaukee’s Intermodal Station, with Amtrak and Greyhound Bus facilities, is mere blocks from the Convention Center Campus. Interstates 94 and 43 flow into and out of the city for quick freeway access throughout downtown and the outlying areas. Once you’ve settled in, you’ll discover plenty of taxis, a great public transportation system, and a brand new streetcar (opening fall 2018) that make getting around town a breeze.

This is one of the absolute finest [events], and the reason is the venue, the city of Milwaukee, the police and volunteers, USAT - it's just fabulous.

-David Roadhouse, Team USA


Milwaukee’s heritage shines through in the city’s rich traditions, including some of the world’s largest cultural and ethnic celebrations. We’re proud of our roots, which include our legendary brewing legacy, world-class park system, and down-to-earth attitude.  Milwaukee offers the one-of-a-kind attractions that make an event memorable, including the world’s only Harley-Davidson Museum and the acclaimed Milwaukee Art Museum.


VISIT Milwaukee is a proud member of the Convene Green Alliance—an organization created to promote green practices throughout member cities. Through numerous eco-friendly initiatives, Milwaukee is preserving and protecting these treasures for future generations. At the same time, we’re increasing our “green appeal” to visitors who have an environmentally-friendly approach to travel.


Whether you want to sail the harbor, hoist a tankard in the Old German Beer Hall, gather with friends for a shopping spree on Brady Street, or take in a world-class opera or ballet, you can achieve it all in downtown Milwaukee. Most of the finest attractions are within walking distance of each other. Or take advantage of the convenient public transportation system that will help you see the sights and then some. Plus, Milwaukee’s downtown is kept safe and clean with help from the city’s Public Service Ambassadors.


Milwaukee has the world-class sports facilities and the diverse cultural arts scene. It has the attractions. It also has something other places don’t have: the people. What distinguishes Milwaukee from other cities is the warm hospitality and friendly attitude of the people who live and work here. This personal touch and heartfelt welcome make it an extraordinary place to visit, and one that will leave a positive impression on every attendee.

10. VISIT Milwaukee CVB

Without a proper guide, the charms of a city may be lost to those who visit it. Not so in Milwaukee. Our award-winning convention services department can be counted on to provide assistance sure to catch meeting planners’ attention. The 200+ members of our volunteer corps exhibit an unbridled enthusiasm for the city and possess a wealth of knowledge about its attractions, hotels, restaurants, and transportation. From bag stuffing to providing meet-and-greets at the airport, these experienced and enthusiastic professionals make every event special, helping you get the most out of your Milwaukee experience.

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