2020 Milwaukee Experience Booklet

The Milwaukee Experience Book is a free program to join as a VISIT Milwaukee attraction, restaurant, and retail partner.

2020 is going to be a massive year for tourism, and this exclusive partner benefit will not only help extend your marketing reach, but also introduce your business to new customers. Don't pass up your chance to land directly into the hands of thousands of visitors from around the world! This is the only time to have your business added into the 2020 booklet. 

The deadline to submit your participation form has been extended to Wednesday, December 4, 2019. 

*IMPORTANT NOTE: The 2020 Milwaukee Experience Book will be offered to all 2020 convention groups except for the Democratic National Convention (DNC). It is anticipated that a discount program specifically for the DNC will be created for their convention attendees, either by VISIT Milwaukee or the DNC itself. Any such opportunity will be communicated to our partners when those details have been finalized.

*PROGRAM UPDATE: With the record number of visitors to our city in 2020, VISIT Milwaukee is exploring the idea of expanding distribution of the Milwaukee Experience Book to ALL visitors this next year – not just limiting them to booked convention and event groups. VISIT Milwaukee would still regulate the distribution through our channels – namely offering the books at our visitor information desk within the Wisconsin Center. 
We want to ensure that our partners would be comfortable with this proposed plan before we would make any official change. Please provide us with your feedback regarding the distribution expansion in the form below.

Please fill out the information below to submit your participation request.

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Dining & Nightlife

Please note any exclusions to your offer
Survey regarding the proposed distribution expansion *

This agreement commits the identified business to participate in the 2020 Milwaukee Experience Book program. VISIT Milwaukee reserves the right to approve all offers. By checking "I Agree", I confirm that the business I represent agrees to offer the specified discount to any customer who displays the Experience Milwaukee Booklet from Jan. 1, 2020 – Dec. 31, 2020. I also understand that this booklet will be excluded from use by attendees of the 2020 Democratic National Convention (DNC).


For questions on the Experience Book Program, please contact Cathy Kreiter at [email protected] or 414-287-4257.

View a sample copy of the 2019 experience book and the list of conventions that used the experience book below.

2019 Experience Book

2019 Conventions

This is a great opportunity to promote your business to thousands of convention attendees, and to be an integral part of the warm welcome Milwaukee extends to its visitor!