Who We Are
This year, VISIT Milwaukee is celebrating our 50th anniversary. For 50 years, we have been your advocate, bringing the world to Milwaukee and taking Milwaukee to the world.
We were founded as the Milwaukee Convention & Visitors Bureau in 1967 as a joint proposal between the Milwaukee Metropolitan Chamber of Commerce, the Milwaukee Hotel-Motel Association and the Wisconsin Restaurant Association to “re-establish Milwaukee as a major convention city.” From that beginning, our mission and our reach has flourished.
Today, VISIT Milwaukee markets the Greater Milwaukee area as a top choice for business, convention, and leisure travel to national and international visitors. We work to increase the economic impact of tourism in the community to improve your quality of life because tourism is vital to the success of our community. We are proud to say that the work we do matters. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to our community. Thank you for your continued support of VISIT Milwaukee, and cheers to 50 years!
Tourism Is Serious Business
VISIT Milwaukee is the chief image and tourism marketing organization of the Greater Milwaukee area, and continues to be recognized as a major contributor to a thriving tourism economy that supports job creation and the growth of our convention and tourism infrastructure.
Our mission is to market Greater Milwaukee as the destination of choice for conventions, events and leisure travel, thereby increasing the economic impact of tourism through increased revenues for local business, and increased tax revenues for city, county and state.
Learn more about VISIT Milwaukee's economic impact on the Greater Milwaukee area.
Organization History and Facts:
VISIT Milwaukee is a private, non-profit 501(c)6 corporation. Formerly a department of the Metropolitan Milwaukee Association of Commerce, the “Convention & Visitors Bureau of Milwaukee” was incorporated in the State of Wisconsin on January 6, 1967. Our organization was granted exempt status by the IRS under section 501c6 of the IRS code governing business and trade associations. The bureau officially changed its name to the “Greater Milwaukee Convention & Visitors Bureau, Inc.” in 1977. In 2005 the addition of “VISIT Milwaukee,” was added to our name as part of a re-branding and re-imaging process.
VISIT Milwaukee is accredited by Destination Marketing Association International (DMAI). This globally recognized accreditation serves as a visible industry distinction that defines quality and performance standards in destination marketing and management.
VISIT Milwaukee was formed as a membership-based association, and is supported by more than 600 partner firms and individuals. These partners make a financial contribution to VISIT Milwaukee in the form of partnership dues according to an investment schedule approved by the Board of Directors.
In addition, VISIT Milwaukee functions as the sales and marketing arm of the Wisconsin Center District (WCD). The Wisconsin Center District is a government body created to fund, build and operate Milwaukee’s three-facility convention complex consisting of the Wisconsin Center, Miller High Life Theatre and UW-Milwaukee Panther Arena.