Baird Center Expansion

Opening in May 2024, the expanded Baird Center (formerly known as the Wisconsin Center) will double the convention center space to more than 1.3 million square feet. Exceeding all expectations, the renovated convention center will be able to host multiple events simultaneously while offering flexible space to meet the needs of planners and attendees. As part of the Wisconsin Center District (which includes the Miller High Life Theater and the UW Panther Arena), Baird Center is the largest convention center in the state. It's time to book your biggest and best event in Milwaukee, The Big Cheese of Meetings and Conventions!

Wisconsin Center District Specs


Delivering bold, proud and experience-obsessed service, the Baird Center is the state's largest and most flexible convention center.

Designed with meeting planner input and located in the heart of downtown Milwaukee, the 1.3 million square foot Baird Center offers the ultimate in versatility, functionality and style.

Yet planners deserve more -- more space for larger and simultaneous events, more flexibility to accommodate events of all scales, more access and ease of loading and unloading, and more modern aesthetics for inspiring innovation.

This Milwaukee moment is the meeting planner’s moment. Contact us today for a tour of the Baird Center and Milwaukee for your next convention!

Building More

  • 1,300,000 sq. ft. total convention center space                                        

  • 300,000 sq. ft. exhibit space                        

  • 100,000 sq. ft. new ballroom and meeting space

  • 52 breakout spaces

  • 11 ballroom space divisions

Expansion SQFT

Convention Center Rendering

Other Milwaukee Resources