Annual Reports

Every year, the VISIT Milwaukee team works to increase tourism by bringing in and assisting conventions, supporting our local partners and showing the world why Milwaukee is a great place on a Great Lake. Our annual report is the best way to see everything that we’ve accomplished during the year. See the current and past annual reports below.


Discover More Ways to Reach Out

Harley-Davidson Homecoming™ Festival

An annual celebration of music, moto-culture, and Milwaukee, the Harley-Davidson Homecoming Festival is four days and nights packed full of entertainment, events, and live performances by some of the biggest names in music. In addition to…

Baird Center Expansion

Now that the expansion is complete, the Baird Center will offer 52 state-of-the-art breakout rooms, 300,000 contiguous square feet of exhibition space, the stunning rooftop Baird Ballroom with city views, inclusive amenities and more!