The Midwest's Coolest City. America's Best-Kept Secret. An Emerging City for Meetings and Event Destinations. National Geographic: Best of the World 2023. These are just some of the headlines touting Milwaukee, a major events destination and city on the rise. And with the full suite of fresh renovations that has doubled space inside the all-new Baird Center to 1.3 million square feet, Milwaukee is poised to be "The Big Cheese" of meetings and conventions!