• 2 min. read

Baseball is the great American pastime. Home of the Brewers, Milwaukee has perfected the art of celebrating this quintessential experience with some good old-fashioned grilling and drinking. Follow this handy guide, and you’ll be ready to tailgate like a pro. 1. A Grill It…

• 6 min. read

Milwaukee stands alone as Brew City, the Custard Capital, the Bloody Mary Metropolis, Cheese Curd Kingdom and even the Bastion of Bratwurst, but you may not know that the Good Land is also an underrated Beacon of BBQ. Drawing inspiration from all over the country, MKE’s…

• 3 min. read

Enjoy a slice of life at Milwaukee pizzerias all over town. While the classic "Milwaukee-style pizza" features a delicate, cracker-like crust that's a perfect canvas for toppings, we’ve rounded up eight slices of thicker, chewier ‘za for a departure…

• 1 min. read

Milwaukee Film’s Cultures and Communities Festival returns this fall. Now in its fourth year, this annual celebration of diversity, inclusivity and the rich tapestry of cultures that make Milwaukee one of National Geographic’s “Best of the World…

• 2 min. read

We’re ready to tackle fall head-on...armed with a pumpkin spice latte! As the weather gets cooler, and you’re ready to switch from iced to warm lattes, we’ve got you covered with all the best places to grab a cup o’ joe in Milwaukee. Anodyne has been a…

• 5 min. read

It may be September, but in the eyes of Märzen lovers, large pretzel enthusiasts and festival fans everywhere, Oktober is in the air. That’s right, Oktoberfest season is here! Over the next few months, the city’s rich German heritage and strong brewing…

• 2 min. read

If you’re visiting our city for the first time, you may be aware of our rich brewing tradition, you may have heard about our championship-caliber sports teams or planned a trip to one of our sensational top attractions. However, insiders have a secret: the Cream City is…

• 3 min. read

So, the kids have more energy than you know what to do with. It's a good thing Milwaukee’s indoor and outdoor playgrounds are here to run, slide, bounce and climb to the rescue. Some even come with views that are bound to recharge those drained parental batteries. The…

• 2 min. read

So you’ve finally found a few days to spend on that long-awaited golf tour with your friends. Well, it turns out, there’s no better place to do it. Wisconsin, after all, is home to 10 of the 100 greatest public golf courses in Golf Digest’s 2023-2024…

• 5 min. read

Summer is winding to a close, and back-to-school is right around the corner, but there’s still plenty of time to soak up some family fun this summer before the first school bell rings! We’ve collected a list of activities to pack your day with fun for the whole…

• 1 min. read

Here in the City of Festivals, you can celebrate just about anything. With more than 100 festivals throughout the city, from cultural celebrations to music festivals, there's something for everyone. This year, VISIT Milwaukee is thrilled to sponsor the nation's first…

• 2 min. read

Turn the page this year and explore the many bookstores found around town. Romance and drama, sci-fi and suspense, humor and wit. No matter what you’re looking for, these local booksellers have a page-turner just for you. Choose your own adventure on this non-fictional…

• 3 min. read

Wauwatosa’s combination of galleries and public art makes it a perfect destination for serious and casual art aficionados alike. And when your eyes need a break from browsing, you’ll find plenty of spots to kick back, relax and refresh. Tosa’s commitment to…

• 3 min. read

The MKE Black Theatre Festival is back in 2023 and bigger than ever. The largest festival yet, the three-week-long celebration designed to support Black creatives features a series of free events as well as two full-production plays: “Mud Row” and “The…

• 3 min. read

Milwaukee’s Official Hype Man is back! Bucks big man and fan-favorite Bobby Portis showed VISIT Milwaukee some of his favorite places around town and discovered a few new ones. Come along with us as we spend the day the Underdog way. Have a mammoth start to your day…

• 6 min. read

You can feel it in the air, it’s almost time for the Wisconsin State Fair! Whether you’ve locked in your plans months ago or this is your first fair, we’ve gathered some ideas to help you find your summer love of fair. Food plays a starring role at the fair…

• 4 min. read

The Women’s World Cup kicks off this week in Australia and New Zealand. Will the United States Women’s National team complete the three-peat or will a challenger claim the crown as World Cup champions in 2023? To prep you for the glorious spectacle of soccer that…

• 3 min. read

In Milwaukee, Brew City refers to so much more than the brewing roots that made the city famous. Beyond the beautiful golden suds is an entirely different type of brew, coffee. Throughout Milwaukee, coffee culture runs deep, with a love of java extending to every neighborhood…

• 7 min. read

It’s a matchup written in the stars. The biggest stars in the American Association of Professional Baseball will take the field July 17 and 18 under the bright lights of Franklin Field. The home of the pun-tastic Milwaukee Milkmen, the 4,000-seat stadium will be the site…

• 6 min. read

Lighting the Marquee: VISIT Milwaukee ​VISIT Milwaukee headlined the American Family Insurance Amphitheater on the Summerfest on Wednesday, June 14, to raise a glass to a record-breaking year in the travel and tourism industry for the organization’s 2023 Annual…

• 4 min. read

Bender's Big Break VISIT Milwaukee’s letting the dogs out for the Admiral’s re-barkable 2022-23 season! While the Ads fell just short in their chase for the Calder Cup, the team won their division for the first time since 2020 and made its first appearance in…

• 6 min. read

With Father’s Day 2023 rolling around the corner, it’s time to celebrate the amazing dad in your life. Why not show a little extra love with a visit to Milwaukee? Brew City is packed with all the best things to see and do, making it easy to gift on his special day…

• 5 min. read

Make big travel plans with a small carbon footprint in the Cream City! As one of the most walkable cities in the country, an environmentally conscious adventure is only a few steps away. Featuring a compact downtown that offers everything from nightlife to wildlife, many of…

• 4 min. read

Fest Year Ever Your Guide to a Summer in the City of Festivals With close to 200 festivals year-round, Milwaukee is known around the country as the City of Festivals. From the world’s largest music festival, Summerfest, to the state’s largest celebration of Pride at…

• 4 min. read

As a part of National Travel and Tourism Week, we wanted to recognize the people that help us showcase everything our city has to offer. The people who act as frontline ambassadors and spokespeople for our great city on a Great Lake. The people who—through their love of…

• 1 min. read

Ever wonder what it's like to work in a city that National Geographic labeled as "Best of the World?" Tune in to the Experience Milwaukee podcast, where hosts, Steve Glynn and Adam Derus, ask employees of some of Milwaukee's coolest companies about their…

• 1 min. read

When the paths of two Josh Albrechts cross, there's only one logical thing to do: start a podcast! Join new Cream City resident, Josh Albrecht, VISIT Milwaukee’s vice president of marketing and communications, and lifelong Milwaukeean, Josh Albrecht, on-air talent and…

• 8 min. read

In Milwaukee, April 14 means more in the 414. A day reflecting the city's area code, 414 Day is an opportunity for Milwaukeeans to show their local pride and celebrate the many qualities that make the Cream City unlike any other destination. Each year, the city comes…

• 1 min. read

We hope you have an appetite for good news! Milwaukee, the Cream City, Brew City, the Good Land, the Gathering Place, is adding yet another title: the Culinary Capital of the Midwest. Earlier this month, Midwest Living named Milwaukee the Best Culinary City in the…

• 3 min. read

Fire up those fryers because we’ve got another reason for you to look forward to Fridays! Lent kicks off this week, but here in Milwaukee, the Friday fish fry is a culinary institution alongside the city’s vast brewing scene and the delightful cheddar nuggets known…

• 1 min. read

VISIT Milwaukee, Plum Media, and Events by David Caruso released a very special brew at the “Good Things Brewing” preview party on Thursday night. Against the awe-inspiring backdrop of the Miller High Life Theatre, the special event gave guests a sneak preview of…

• 1 min. read

Noel Alvarado, artist, and Milwaukee native, creates custom shoes for the Milwaukee Bucks, Milwaukee Brewers, and now he’s getting cheesy with the VISIT Milwaukee team. Proving that everything is better with cheddar, these kicks celebrate our shameless love of all things…

• 5 min. read

Okay campers, rise and shine! Put on your booties because it’s cooold out there. That’s right, it’s Groundhog Day! A magnificent holiday where we look to the largest species of ground squirrel to predict our future. Celebrating the midway point between the…

• 1 min. read

Harley-Davidson is revving up for its biggest celebration of motor-culture yet for the 120th anniversary of the iconic bike brand. Travelers from around the globe will visit the Cream City as the hub of their two-wheeled adventures from July 13 – 16, 2023. All weekend, the…

• 6 min. read

In Milwaukee, we are known for many things. Our brats, fish fries, and cheese curds are the iconic culinary calling card of the Cream City. The brewing tradition and its continued legacy amongst the flourishing craft brewing scene have lent Milwaukee the title known far and wide…

• 6 min. read

Over the past several years, Milwaukee has grown into a flourishing landscape of public art. From the annual exhibitions established by Sculpture Milwaukee to the many vibrant murals adding splashes of color to our cityscape, art is everywhere you look in the Cream City. As you…

• 5 min. read

Milwaukee, the Cream City, the Good Land, the City of Champions, now has a brand-new title to add to our mantle. On Wednesday, October 22, National Geographic released its annual “Best of the World” list, including breathtaking national parks, rich cultural sites…

• 2 min. read

Hear ye, hear ye! I, jester of the realm of VISIT Milwaukee, doth verily declare Ben, age five, to be crowned the latest in the line of rich, creamy custard royalty. King Ben took his newly appointed throne in the Dale of Glen over a dish of fresh custard. In celebration of our…

• 7 min. read

Calling all art aficionados, immersive enthusiasts, and the creatively inclined! They say a picture is worth 1,000 words, but an artistic retreat leading you through some of the finest art museums in the southeastern Wisconsin area is priceless. With this art-inerary as your…

• 1 min. read

Love Milwaukee so much you want to sing about it? Well, there’s a song for that! 414 by Grace Weber (feat. Mudy) is a love song to Milwaukee from the heart. Here’s an itinerary to show your 414 pride: Hang out at a rooftop bar View the city from the rooftops of…

• 3 min. read

In the official Coffee Capital of the U.S., visitors and locals alike are spoiled for choice. Milwaukee may be best known for its history as the beer capital of the world, but these days there’s another brewed beverage on the rise — coffee. Earlier this year, Clever…