Milwaukee Fresh
Fresh as the day it was founded, fresh as the first sip of a cold beer, fresh as locals that call it home!
Milwaukee is a city that rode into the American history books on two wheels and brewed its way into the hearts of the American traveler. When asked "what makes Milwaukee, Milwaukee?" the world's most recognizable motorcycle brand and a well-poured beer come to mind. Cheese curds aren’t too far down that list either, but this is all common knowledge. Layer one stuff. Once you’ve ridden the Harley-Davidson, drank the Miller High Life and popped a few more cheese curds than you’d care to admit to your cardiologist, you will find Milwaukee is an unrivaled sports city with a food scene as diverse as its locals, and a cultural arts scene as fresh as its coast.
Brew City Classics
Click a bottle to start your experience
Whether you're a first-time visitor or a frequent traveler to the city, cheers to uncovering the extraordinary experiences that make Milwaukee truly remarkable.
Brown, Black & Brews: The 5th Ingredient
- August 26, 2023
- Pilot Project Brewing
FRESH COAST JAZZ FESTIVAL
- August 25, 2023
- Pabst Theater
Mexican Fiesta
- August 25, 2023 - August 27, 2023
- Summerfest
Shrekfest 2023
- September 2, 2023
- Humboldt Park
Wisconsin Highland Games
- September 1, 2023 - September 3, 2023