triathlete crossing the finish line in front of the Milwaukee Art Museum at the 2022 USA Triathalon USAT; Sports Milwaukee; Lakefront

The City of Champions

From international fitness competitions and Flugtag on Lake Michigan to frisbee of the Ultimate variety at Uihlein Soccer Park to the road to the Final Four at Fiserv Forum, Milwaukee is the fresh choice for all sports events. And with this year's completed renovations at Baird Center that have doubled its convention center space, followed by Iron District MKE becoming the sports and entertainment home of the Milwaukee Pro Soccer Club in 2026, the city's lineage of sports excellence is poised to grow to even greater heights.

Milwaukee Is A City For Sports — and More!

Beyond the courts and fields, Milwaukee's 191 neighborhoods are ready for you to explore. Unwind at one of more than 10 Deer District delicious food and beverage establishments, hit Brady Street for its signature shopping and nightlife, sample "Top Chef"-level local cuisine in the Historic Third Ward, or take in a show in the Milwaukee Theater District. It's all here to experience!

More Venues To Discover In

Fiserv Forum

Fiserv Forum is much more than just the home for the Milwaukee Bucks basketball…