Only In Your State

Wisconsin's 135-mile Oak Leaf Trail Is Your Ticket To Milwaukee's Biggest Parks And Attractions

November 8, 2021

There's no need for a car to enjoy some of the best spots in Wisconsin’s largest city. If you’re a biker, hiker, runner, or walker you can explore the heart of Milwaukee via the Oak Leaf Trail, a 135-mile pedestrian route that encircles the city. It’s popular with both locals and visitors alike, and because it’s so long, you’ll find segments all over town. If you’ve spent any time in Milwaukee, you’ve probably encountered a stretch of the Oak Leaf. Here’s what you need to know about this incredible Wisconsin trail. 

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Milwaukee takes down New York City to win 'best US city' in Twitter poll

November 6, 2021

There is plenty to love about Milwaukee, Wisconsin, and apparently, voters on Twitter agree as the Cream City won a national poll for the best city in the country Saturday morning, Nov. 6. 

After advancing to the finals, racking up victories over cities like Chicago and Minneapolis along the way, Milwaukee earned a championship victory over New York City, the country's largest city, with 70% of voters believing Milwaukee is the 'best city' in the country.

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Connect Sports

4 Ways the Ryder Cup Stood Out at Whistling Straits

October 27, 2021

After being delayed a year, the Ryder Cup had a huge impact on Milwaukee and its Wisconsin neighbors. 
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Connect Meetings

4 U.S. Convention Center Expansions to Have on Your Radar

October 25, 2021

If you’re looking for a budget-friendly Midwest meetup, Wisconsin’s Cream City is calling. 

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Connect Faith

Milwaukee Prepares to Welcome Cru

October 22, 2021

Milwaukee will be teeming with 5,000 Cru college ministry staff and 1,800 children July 14 to 24, 2022, and the VISIT Milwaukee team couldn't be more excited to host them.

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Knoxville Daily Sun

Everyone nods in agreement at National Bobblehead Hall of Fame and Museum

October 15, 2021

Meagan Pearson has gotten used to having hundreds of pairs of eyes constantly looking over her shoulder as she works. If they express any emotion at all, she interprets it as nods of approval. That’s because Pearson is a front desk associate at the National Bobblehead Hall of Fame and Museum in Milwaukee, a quirky attraction in a city of quirky attractions. Behind her is a wall with scores of bobbleheads – sports figures, politicians, even Smokey Bear – that are only a hint of the museum’s collection that’s approaching 7,000. 
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Travel + Leisure

Milwaukee's Black Holocaust Museum Will Open in February After Being Closed Over a Decade

October 13, 2021

The museum has been sharing its exhibits online since 2012.

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Milwaukee Journal Sentinel 

The pandemic kept them off the road. Now, travel writers convene in Milwaukee, find find 'so much cool stuff going on.'

October 5, 2021

This is an example of a city that is a little off people's radar nationally for a travel destination," Bleiberg said. "Like  so many other cities this size there's so much cool stuff going on, there's so much to see. So we as an organization, our members are loving it here. And frankly that means that there's great stories to write."

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Sponsors of the Society of American Travel Writers (SATW) Anticipate Opportunity-Packed 2021 Convention in Milwaukee

September 28, 2021

The sponsors of the Society of American Travel Writers (SATW)’s annual convention, including Alabama Tourism Department, the Japan National Tourism Organization, CityPASS, the Shreveport-Bossier Convention and Tourist Bureau and TravMedia are anticipating an information packed five days. They recognize the meaningfulness of face-to-face meetings, the vitality of in-person experiences and the important visibility that sponsors receive from top-tier travel media at the SATW Convention.
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Lonely Planet

10 must-do things on your trip to Milwaukee

September 25, 2021

Back in the day, Milwaukee was best known for beer, cheese and Happy Days, but the city has recently undergone a revival of sorts.  Between its thriving art and live music scene and its killer culinary cred, you’ll find plenty to do on your visit to Milwaukee.

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Milwaukee Tourism Flourishes Thanks to Ryder Cup

September 24, 2021

The Ryder Cup has brought people from all over to southeastern Wisconsin including the Milwaukee area. And that's good news for the city's tourism. 

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Sports Destination Management

Setting Up a Winning Collaboration with Facilities and Clients

September 4, 2021

Facility use is another area to think outside of the box during negotiations. Are there opportunities for a facility to be used in a different, less traditional way? Here in Milwaukee, we have a knack for renovating and reusing spaces. 
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Lonely Planet

From Summerfest to winter surfing, Milwaukee has plenty to do all year​

August 28, 2021

While Wisconsin gets a bad rap for its winters (and, truth be told, they are some of the coldest in the country), winter in Milwaukee has its charm. But warm weather fans are still in luck because the city has festivals, concerts, fairs and all sorts of unique distractions between spring and fall. 

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Sports Destination Management

Sprecher 150 ARCA Menards Series Driving Excitement

August 26, 2021

Race fans in and around southeastern Wisconsin and throughout the upper Midwest are getting excited about the Sprecha 150 ARCA Menards Series events scheduled for Sunday, August 29 at the Milwaukee Mile Speedway. And for good reason.

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How to Have an Extemely Sophisticated Weekend in Milwaukee

July 9, 2021

So you’re headed to Milwaukee — but possibly looking to explore the city beyond the beer, brats and cheese that made it famous.

Happily, there’s more to this lakeside city than holing up in biergartens and pubs: Take a quick 90-minute road trip for (yes) cutting-edge art galleries, eclectic cuisine and excellent opportunities to soak up the summer sun. 

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Reise Magazine

Enjoy traveling the Great Lakes

Big cities, beach resorts, dunes, forests, wine regions: many people fulfill their dream of exploring the Great Lakes region by rental car. If you want to experience something special, you can enjoy Lake Michigan from the water - and take the car with you. The “Lake Express” catamaran takes you from Milwaukee in Wisconsin to Muskegon in Michigan.

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Groups Today

A Milwaukee Cultural Tour

May 1, 2021

Milwaukee is a city that cherishes its roots while looking toward a vibrant future. The city has been and always will be powered by the people who call Milwaukee home. Embark on a journey spotlighting the diverse groups that make up the cultures of MKE.

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Sports Travel Magazine

The Guide to How Convention Centers are Safely Hosting Sports Events

May 4, 2021

As the tourism industry begins to recover from the effects of the COVID-19 pandemic, one of the brightest spots has been the number of sports events being safely held in convention centers. From volleyball and basketball tournaments to dance and cheerleading competitions, these events have been the first to open doors that have been closed for the better part of a year. So why are convention centers proving to be ideal — and safe — hosts for these events?

This exclusive guide examines the reasons event organizers are turning to convention centers and the measures that centers are taking to keep their participants and attendees safe.

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5 Unexpectedly Awesome Domestic Cities to Fuel Your Wanderlust

May 5, 2021

Alice Cooper said it’s pronounced mill-e-wah-que, which is Algonquin for “the good land.” What he failed to explain is what exactly makes Milwaukee so good.

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The Daily Beast

Why is Everyone Surprised by How Cool Milwaukee Is?

April 7, 2021

In recent years, when I tell others that I’m from Milwaukee, I’m surprised by how many respond by saying they had recently visited. Virtually all of them tell me they loved the city and I can tell by the shock in their voices that every single one of them was surprised they had such a great time. What did they expect from the land of beer and cheese? Actually, they probably expected little more than fantastic beer and cheese (which they surely found) but were then blown away by everything else the city has to offer – and how cheap it is.

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9 of the Most Surprising Cities in the U.S.

August 2020

The city was tapped to host the Democratic National Convention in mid-July, but ask any of its half a million residents and they’ll tell you the city is worth visiting year-round.

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Conde Nast Traveler

Best Weekend Getaways From Chicago

January 28, 2021

On a drive of just over two hours, cruise past Mars Cheese Castle in Kenosha (hit the brakes to load up on Wisconsin gold), and lakefront Milwaukee, on your way to Kohler.

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Trade Show News Network

How CVBs Are Designing Virtual Experiences to Promote Their Destinations

April 9, 2020

In early April, VISIT Milwaukee launched a special video put together by staff to send a message of hope and solidarity to its clients, partners and community. This complements the CVB’s #GoodThingsBrewing in Milwaukee page, which features stories of Milwaukee residents coming together to support local businesses and each other during the pandemic.

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Meetings Today

Destination Spotlight: The Big Buzz in Milwaukee

March 6,2020

Danielle LeBreck and President & CEO of VISIT Milwaukee Peggy Williams-Smith talk about the event-packed year ahead for Milwaukee, new developments in the city, and all the best venues and offsites for meetings and events. 

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Milwaukee Business Journal

Youth volleyball tournament provides boost to Wisconsin Center, downtown Milwaukee

March 18, 2021

As the region’s professional and college teams are finally able to bring fans back into stadiums, youth sporting events have also returned to downtown Milwaukee, providing a welcome economic boost.

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Group Travel Leader

Milwaukee’s Rebound Year

January 1, 2021

Milwaukee was supposed to be Party Central in 2020. The Democratic National Convention was going to fill up the city, the Society of American Travel Writers was to open its readers’ eyes to the city’s charms, golf’s Ryder Cup was to be played only an hour away, and leisure groups aplenty were going to roll into town.

We know what happened instead.

However, the downer that was 2020 is in the rearview mirror. Group travel leaders now have the enviable opportunity to explore anew Milwaukee’s appealing mixture of art, history and pizazz as better times approach.

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Daily Beast

My Midwest Road Trip Was Black-Owned and Green Book-Inspired

November 8, 2021

The longest stretch of my road trip was five hours between Detroit and Milwaukee, Wisconsin. Honestly, I had some weird bias in my head against Milwaukee, but I was wrong. The city was filled with untapped talent and upcoming and thriving Black businesses to explore.


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Today Show

The Best Places to Travel in 2020

January 3, 2020

You’re got some really great cities in this part of the country. Milwaukee has great food right now in that city, and also it’s site of the July Democratic National Convention, so a lot of people are going to be going there in the summertime.

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USA Today - 10best

10 Beer Experiences You Should Experience in 2020

December 30, 2019

Milwaukee has been a beer city since before the craft beer boom; it's the home of Miller Brewing and the Original Pabst Headquarters. Even their baseball team is called the Brewers, celebrating the city's relationship with beer.

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10 Places in the US You Need to Visit in 2020

December 23, 2019

2020 is this Midwestern gem's year to shine. The travel site (Airbnb) called Milwaukee the world's most up-and-coming destination.


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25 Best Places to Visit in 2020

December 19, 2019

The city that turned beer brewing into a major industry by 1900—thanks to barons Blatz, Pabst, Schlitz and Miller—excels today because of multiple personalities.

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Travel + Leisure

The 50 Best Places to Travel in 2020

December 9, 2019

The next hot cruise destination is…The Great Lakes? Believe it. Lakeside cities like Milwaukee are drawing new crowds for its dynamic restaurant landscape, new museums, and anticipatory buzz ahead of July’s Democratic National Convention.

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The Wall Street Journal

10 Places to Travel In 2020 - Before Everyone Else DOes​

October 25, 2019

"Bucking its beer-and-brats image, Milwaukee had five James Beard Award semifinalists this year, including Karen Bell of modern butchery and cafe Bavette La Boucherie, and Bryant’s Cocktail Lounge. The Milwaukee Symphony Orchestra unveils its first permanent home, in the transformed Warner Grand Theater movie palace downtown. America’s Black Holocaust Museum will reopen this year in a renovated space in the historically African-American Bronzeville neighborhood. "

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New York Times

36 Hours in Milwaukee

October 10, 2019

Welcome to this small town in big-city clothing, where bobbleheads, ice-cream cocktails and Frank Lloyd Wright are on your weekend itinerary.

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Travel Channel

10 Reasons to Make Time for Milwaukee

October 3, 2019

Now is the time to give some love to one of the coolest – and certainly most underrated – cities in the Midwest.

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Wisconsin Meetings

Destination Milwaukee

July 11, 2019

Milwaukee has a long and storied history as a powerhouse for manufacturing and machining. But just as there is more to the state of Wisconsin than brats, beer and cheese, there is more to Milwaukee than iron, aluminum and steel.


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Wall Street Journal

An Insider's Guide to Milwaukee 

July 23, 2019

The Midwest metropolis isn’t all suds and sausage. We asked locals to tip visitors o! to fresher diversions, including where to eat, golf, bike ride and soak up Lake Michigan

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Time Out USA

The 15 best cities to visit in the USA

July 10, 2019

During the rest of the year, think cheese curds, beer breweries, cornhole tournaments and Packers fanatics, juxtaposed with a gorgeous art museum and the annual Sculpture Milwaukee outdoor showcase all over town.

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Lonely Planet

Midwest travel ideas: 8 under-the-radar destinations to visit in America’s Heartland​

July 7, 2019

Flyover Country, no more! The Midwestern United States prove their vacation value through accessibility, friendly hospitality, surprising attractions, natural beauty and affordability.

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Food + Wine

There's Never Been a Better Time to Eat and Drink Milwaukee

June 21, 2019

The Midwestern city is having a major moment—here are the bars, restaurants, cafés, and shops we can't get enough of.

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Home Business

Have an Upcoming Business Trip to Milwaukee? Ensure These Places are in Your Travel Plans

June 17, 2019

Home Business Magazine visits Milwaukee to find the best places for business travelers to stay, work, and play.

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Wisconsin Is the Best Golfing Road Trip You Can Take Right Now

June 5, 2019

Wisconsin—home of the “frozen tundra” during fall football season and the NBA’s Greek Freak in the spring—is a golfing nirvana during summer.


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America's Best Attractions Worth Traveling For 

June 4, 2019

The surrounding area [of Fiserv Forum] is where you most want to be. Simply dubbed "Deer District," it's a prime example of downtown revitalization done right.

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Milwaukee Business Journal

Democratic convention CEO seeks 'seamless experience' for Milwaukee event: Q&A

May 16, 2019

Following the VISIT Milwaukee Annual Meeting, Democratic Convention CEO Joe Solmonese sits down with the Milwaukee Business Journal to discuss his plans for a 'seamless experience' for Milwaukee DNC 2020.

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Sports Planning Guide

Sports Planning Guide Tours Wisconsin

April 22, 2019

Among a labyrinth of purposely disjointed bridges and disconnected streets that speak to the bygone, inimical plans of rival founding members, a creative fusion of new and old permeate an atmosphere hungry for continued growth.


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New York Times

Our Guide to the Milwaukee Convention: A 'Spotted Cow' Isn't a Cow

March 12, 2019

"Miami had glamour; Houston, vastness. But in the race to win the 2020 Democratic National Convention, it was Milwaukee — plucky, proud and a little faded, that triumphed over its sunnier competitors.."

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Midwest Living

New Experiences in Milwaukee This Year

February 6, 2019

"Following a year that saw the debut of a downtown street car and the opening of a major sports and entertainment complex, 2019 promises to keep the momentum going in Milwaukee with new sights, bites and experiences."

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Men's Journal

15 Incredible Winter Getaways That Won't Break the Bank

January 31, 2019

"Don’t call Milwaukee Chicago’s friendlier, smaller, cheaper cousin (though it does in fact boast those three traits)—Brew City has its own distinct character and really lives up to its beer-centric nickname. "


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Family Travel: Top 10 Destinations for 2019 

January 9, 2019

"Wisconsin in the summer is amazing. We were impressed by Milwaukee’s vast activities and Door County’s charm. From farm dinners to well-thought-out museums to beaches to tractor rides to state parks, we never got bored, and my 8-year-old is already asking to return."

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Chicago Tribune 

Best of the Midwest: 9 must-see destinations worth a visit in 2019

January 8, 2019

"The East Side’s sleek new Crossroads Collective features barbecue, crepes, tacos and scoops of homegrown Scratch Ice Cream, and more than 20 local vendors are on tap to populate 3rd Street Market Hall when its doors open this fall"

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Vogue Magazine 

Vogue's Top 5 Travel Stories of 2018

December 24, 2018

"Milwaukee is no longer the best-kept secret of the midwest. Its business-owners say the city has a buzz around it now, with a low cost of living, tons of cultural activities, and a diverse population." 


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Cedar Rapids Gazette

Brew City: In Milwaukee, history is served up along with the beer

September 15, 2018

"Sometimes it seems as if every town in America has its own microbrewery. But one place has loved beer long before it became trendy: Milwaukee, a community whose heritage is intertwined with brewing."

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Trivago Magazine

7 Coolest Hotels in Milwaukee Surrounded by the Best of the Third Coast

October 16, 2018

"Milwaukee’s downtown scene has undergone a rebirth of sorts over the past decade: Think top-tier chefs revitalizing the foodie scene; a stunning Riverwalk dotted with bustling bars and dining hotspots; big and bold public art; a new Milwaukee Bucks arena and world-class concert venue; and of course, hotels that capture the essence of the country’s chic yet approachable “Third Coast."

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Money, Inc.

Milwaukee's Third Ward is a Midwestern Mecca for Foodies

December 5, 2018

"Tucked along Lake Michigan, a stone’s throw from downtown, Milwaukee’s Historic Third Ward stands as a prime example of how urban development and neighborhood history can thrive harmoniously."


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The Economist

The Flourishing Midwest

July 19, 2018

"Wisconsin’s biggest city was prosperous before, thanks to German brewers such as Schlitz, Pabst and Miller, a thriving tannery industry and a bustling port on the shores of Lake Michigan."

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Why Milwaukee is the Midwest's Coolest City

July 10, 2018

"Amidst the steep bluffs of southeastern Wisconsin, in a shallow valley where three rivers join before flowing into Lake Michigan, lies an unexpected gem."

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Wine Enthusiast

Explore the Lakefront City of Milwaukee

July 3, 2018

"Forget what you think you know about Milwaukee. The Dairy State’s largest city may cling to its cheese-y heritage, but it’s about more than brats and Miller beer, brewed here since 1855."


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USA Today

Milwaukee Breweries from Classic to Craft

June 6, 2018

"A beer-making (and drinking) tradition that spans more than 175 years has earned Milwaukee the nickname Brew City."

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Chicago Tribune

Milwaukee pours on the old style at these 7 neighborhood taverns

March 13, 2018

"Long before trendy gastropubs, tony taprooms and multiscreen sports bars, drinkers imbibed at the neighborhood tavern. That still happens in “Brew City” Milwaukee, whose oldest bars may lack frills and hype but make up for it with quirks and personality."

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Travel + Leisure

The Best Places to Travel in the U.S. in January

January 3, 2018

"Milwaukee is no longer just a weekend escape for residents of Chicago. The beer-famous city has been growing in popularity, and January is the perfect time to go."


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The New York Times

In the Heart of Milwaukee, a Gleaming Tower Leads an Urban Renewal

October 9, 2017

"The skyline of this Great Lakes city is getting a makeover, led by a tower that unfurls like a magnificent curved glass sail on the Lake Michigan shoreline. Northwestern Mutual’s striking $450 million, 32-story glass-and-steel office tower, which opened in August, is helping to reshape the city."

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The Huffington Post

The Rise And Rise Of America’s Best-Kept Secret

October 9, 2017

"Harleys. Cheeseheads. Packers. Beer. Maybe even hard-working people with Midwest values. That’s what you might hear when you tell people you live in Milwaukee. Or you did. Now, increasingly, it’s changing." 

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The Washington Post

You're Going Where? Milwaukee​

August 9, 2017

"Wisconsin’s largest city welcomes visitors with lake views, stellar food, never-ending brews and a hearty dose of Midwestern niceness."


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Chicago Tribune

Milwaukee's ‘Gallery Night & Day’ shows off city's vibrant art scene

September 20, 2017

“Wisconsin’s largest city has many charms: Summerfest, a less crowded lakefront, beer. More beer. But Brew City has a seriously good art scene, too, and it knows how to show it off during Gallery Night and Day.”

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7 Insanely fun things you didn't know you could do in Milwaukee

September 07, 2017

“With its vibrant food scene and envious location on the shores of Lake Michigan, Milwaukee has the charm that some other larger cities are lacking….If Milwaukee is not already on your radar, it should be! This city is constantly evolving, so there’s no time like the present for a visit.”

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Midwest Living

Urban Hike Through Milwaukee

September 01, 2017

“A 9-mile trek through Milwaukee takes you to the public market, wooded paths, historic homes, public art, lakeside bluffs—and lots of stairs.

This route has it all…While it takes you through the heart of the city, you’ll also experience woodlands, wildflowers and seabirds.

It should take about 4.5 hours to do this hike with stops along the way."


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