Amber became the General Manager for the Harley-Davidson Museum and Milwaukee Experiences at the Harley-Davidson Motor Company in the spring of 2024. The HD Museum encompasses a 20-acre, park-like campus featuring an unparalleled collection of Harley-Davidson® motorcycles and memorabilia. It also hosts a wide range of activities, parties, and Bike Nights, making it a top tourist attraction in Milwaukee. The campus includes the Museum, two retail shops, private event locations, and Motor Bar and Restaurant. Prior to this role, she spent 19 years at the Denver Zoo, where she most recently held the position of Chief Operating Officer overseeing guest services, revenue generation, zoo operations, and capital planning and projects. Amber's background is in hotel, restaurant, and tourism, and she has previously worked at the Ritz-Carlton Hotel Company.