How a New York Food Tour Sparked a Milwaukee Tourism Empire

JOSHING AROUND MILWAUKEE - SEASON 4 | EPISODE 112

What if one vacation changed the way an entire city sees itself?

When Theresa Nemetz took a food tour in New York, she came home with more than a full stomach. She came home with a blueprint. Today, Milwaukee Food & City Tours has grown from a single walk down Brady Street into a regional tourism force spanning 20 Great Lakes cities.

In this episode of Joshing Around Milwaukee, host Josh Albrecht sits down with Theresa to unpack how it all happened: the early bets on Milwaukee's food and culture scene, the pivot into Great Lakes cruise excursions, and why she believes the best way to build a city's reputation is one memorable experience at a time.

Plus: her favorite neighborhoods, the hidden spots most locals don't even know, and why frozen custard is non-negotiable.