Get a Taste of Milwaukee
No matter who you are or what you love, you're sure to have a great time in the Good Land.
Coming in 2026: Milwaukee's New & Upcoming Developments
Milwaukee really showed off in 2025. Baird Center scooped up local and national awards like it was its full-time job. The Milwaukee Brewers captured the hearts of baseball fans…
Destination Professionals Day: Meet the Team Behind Visit Milwaukee
On February 19, we celebrate Destination Professionals Day, a day dedicated to the people who help bring visitors, meetings and major events to communities across the country…
A Hidden Exhibit: The Art of the Museum Gift Shop
The best museum gift shops are a continuation of the winding mazes of exhibitions and exhibits, each written in a different medium. They take ideas that once lived at full scale…
Choose Your Own Adventure During Milwaukee Museum Days
Museum Days is back! The 10-day celebration of Milwaukee’s museums gets you into these cultural attractions with admissions offers ranging from free to 25% off at…
Milwaukee by Design: The Buildings that Define the City
Milwaukee’s story isn’t only told in words or pictures. It’s also written in stone, glass and steel. The city’s architecture traces its evolution…