Wisconsin Center District

Milwaukee’s convention campus features three iconic venues: the Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena. This powerful trio of facilities provides best-in-class flexibility and a wealth of options when planning your event.

Designed with input from meeting planners and featuring 300,000 square feet of exhibit space, the expanded Baird Center offers the ultimate in versatility, functionality and style. Centrally located in the heart of downtown, the center is connected by skywalk to more than 1,300 hotel rooms at the Hilton Milwaukee, the Hyatt Regency Milwaukee, and the SpringHill Suites Milwaukee Downtown Marriott.

The Baird Center is a practical choice for organizers, offering state-of-the-art technology, 22 loading docks with four drive-in ramps, almost two blocks of covered curb space under the center for dropping off passengers, and a 190-space parking lot that can be transformed into outdoor event space.

Attendees will also enjoy that Baird Center is an easy walk from a number of popular downtown attractions, including the scenic Milwaukee RiverWalk, the Milwaukee Public Museum, Fiserv Forum, and an abundance of dining and nightlife options. Located three blocks from the Intermodal Station, the Baird Center also has a Bublr Bikes bicycle share directly outside the entrance, making it accessible to guests no matter where they're arriving from.

Convention Center Stats

  • 300,275 square feet of contiguous exhibit space
  • 31,928 square-foot rooftop ballroom
  • Exhibit space capacity for 14,830 banquet style or 28,680 theater style
  • 52 breakout rooms
  • Some $1.2 million in public art
  • 6,200+ downtown hotel rooms
  • Advanced technology capabilities

Located just behind the Baird Center, the magnificent Miller High Life Theater is the largest theater in the state with 4,087 seats in two tiers of sloped seating, offering excellent sight lines, luxury and comfort. Wheelchair-accessible seating platforms are available at the rear of the orchestra and mezzanine sections, at the front of the balcony, and in row B of the lower boxes. Through the use of specially-designed screens and strategic house lighting, the Miller High Life Theatre can also be configured to a more intimate, 2,500-seat house. This configuration eliminates sections 1 and 5 at all three seating levels, as well as the upper and lower side boxes.

Ground Level

  • Interior box office
  • VIP reception room for 500
  • 2 state level loading docks
  • Dressing rooms
  • Green rooms
  • Production rooms
  • Grand rotunda lobby/reception area
  • Restrooms & concessions areas
  • Outdoor terrace
  • 74'x34' proscenium stage
  • Security

Mezzanine Level

  • Rotunda gallery/walkway
  • Restrooms & concessions areas
  • Control booth

Balcony Level

  • Rehearsal hall
  • Restrooms & concessions areas
  • Dimmer room
  • Chorus room
  • Dressing rooms
  • Rotunda gallery/walkway

The 12,700-seat UW-Milwaukee Panther Arena is a sports and entertainment staple that puts every visitor near the action with no obstructed-view seats. Built in 1950 as one of the nation’s first “TV-friendly” venues, the arena underwent a $10.5 million renovation in 1998 and upgrades have continued to this day. Recent renovations include a new scoreboard, refurbished seats and more. A popular local destination, it is currently the home of the UW-Milwaukee men’s basketball team, the AHL Milwaukee Admirals hockey team, the Milwaukee Wave professional indoor soccer team, and Brewcity Bruisers roller derby. The arena was also rthe site of 2012 U.S. Gymnastics Championships and 2015 Skate America.

In addition to sports events, the UW-Milwaukee Panther Arena also offers a 24,000-square-foot floor perfect for exhibit booths and trade shows, or it can seat 1,800 diners alongside the services of Levy Restaurants onsite catering. The arena offers a superior experience for spectator and production needs. Technologically up-to-date and equipped for television and other electronic media, UW-Milwaukee Panther Arena is able to support high volume power requirements and is “ready to rig” with lights, speakers, banners, props and other equipment.

​Arena Stats

  • Exhibit space: 41,000 sq. ft.
  • Arena exhibit hall: 17,340 sq. ft.
  • Full arena: 24,000 sq. ft.
  • Seat up to 1,800 diners
  • On-site catering
AKA member and Bobby Portis during a FAM tour

Accessibility at the Wisconsin Center District

Milwaukee's convention campus is accessible and welcoming to all attendees. To be sure your attendee needs will be met, please review the full accessibility offerings available at the Baird Center, Miller High Life Theatre, and UW-Milwaukee Panther Arena.

Fiserv Forum

The $500 million Fiserv Forum, home of the Milwaukee Bucks, opened in 2018 and is located just blocks from the Wisconsin Center District. In addition to the state-of-the-art arena, the surrounding area is anchored by the Deer District, a sports and entertainment destination featuring restaurants, beer gardens, and a pedestrian plaza.

Convention Hotels

The Baird Center is connected by skywalk to three convention hotels: the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, and the SpringHill Suites Milwaukee. Moreover, downtown Milwaukee offers 6,200+ hotel rooms.


Learn More about the Wisconsin Center District