VIEW THE MAP

Book Your Stay
About Explore the Trail Events Plan Your Trip

Trail Tales

Explore the stories behind America's beer city with the Brew City Trail Tales. Discover brewery itineraries, local recommendations, beer history, hidden gems, influencer picks, event highlights and trip-planning inspiration that help you experience Milwaukee's legendary brewing culture one stop at a time.

Itineraries

Leave the planning to us! These curated plans make it easy to explore the best stops on the Brew City Trail. 

Milwaukee Made

Milwaukee Made, a television series from Visit Milwaukee and TEAM LAMMI, celebrates the individuals, neighborhoods and traditions that make this city unlike anywhere else. Hosted by Milwaukee native David Caruso, every episode goes beyond the surface to share the stories of the people building community, preserving culture and inspiring what's next. It's an invitation to experience Milwaukee through the voices of those who know and love it best.

Joshing Around Milwaukee

The Joshing Around Milwaukee podcast invites viewers into the rhythm of a city shaped by its people. From packed neighborhood events and chef-driven restaurants to creative entrepreneurs and beloved attractions, the series explores the moments and places that define Milwaukee’s character. 

The exterior of the historic Pabst Theater in Milwaukee, featuring its ornate brick façade, gold architectural details, and large vertical “Pabst Theater” marquee sign against a clear blue sky.

S3Ep81 | Pabst Theater Group

On this episode of Joshing Around Milwaukee, the Joshes sit down with Gary Witt, president and CEO of Pabst Theater Group. He discusses his journey, his work developing local cultural venues and their importance to the community, and the…

Third Space Brewing

S4Ep96 | Third Space Brewing

On this episode of Joshing Around Milwaukee, Andy Gehl, co-founder and president of Third Space Brewing, talks about Milwaukee’s great and growing craft beer scene.


 

Brew City Media Accolades

 

Riverwalks
Islands
Milwaukee's Riverwalk Connects 3 Lovely Neighborhoods And The City's Best Bites and Brews

Nov 26, 2025

Located on the shoreline of Lake Michigan and at the confluence of three rivers, Wisconsin's largest city features 191 unique neighborhoods for exploration and discovery.

READ MORE

Beers Cheers
Chowhound
17 Breweries In The US Serving Up Awesome Food
Nov 13, 2025

In the last decade, craft brewing became an explosive trend. While it may have started as a hipster-esque stereotype...

READ MORE

Cheers
Miami Herald
Black travelers raise a mug to Old Milwaukee

Nov 5, 2025

To most travelers, Milwaukee’s biggest draw is its reputation as the beer capital of the world, where the foam flows free and German influence on brewing reigns supreme.

READ MORE

 

picnic tables filled with people in park
Food & Wine
Raise a Pint to Oktoberfest at America's Best Beer Gardens

Sep 17, 2025

The German biergarten originated as a way to cool beer cellars with the shade of broad-leaved chestnut trees, which created an atmosphere nearly impossible for beer drinkers to resist.

READ MORE

 

Get Inspired

There are endless reasons why you need to explore the Brew City Trail. Dive deeper to find inspiration for your next pint and your next adventure.

Brew City Blog

Read the stories that will fill your glass with what's new in Milwaukee's brewing scene.

Black Friday Beer Releases in Milwaukee Nov 13

Black Friday Beer Releases in Milwaukee

Beer & Brewing

Milwaukee does Black Friday differently. Sure, wander the city and you'll find stores all over town offering discounts and deals on just about everything, but many locals…