VISIT Milwaukee's roots go all the way back to 1888, when the Association for the Advancement of Milwaukee was founded as an advisory committee to promote "the commercial and the general welfare of the City of Milwaukee." In 1967, the Milwaukee Convention & Visitors Bureau, Inc. was formed as a joint proposal between the Milwaukee Metropolitan Chamber of Commerce, the Milwaukee Hotel-Motel Association, and the Wisconsin Restaurant Association to “re-establish Milwaukee as a major convention city.” Our mission and our reach has flourished in the decades since.

Today, VISIT Milwaukee markets the Greater Milwaukee area as a top choice for business, convention, and leisure travel to national and international visitors.

Learn our history

The health of our community depends upon a strong tourism economy.

VISIT Milwaukee’s mission is to create economic impact and support a stronger, more inclusive community by promoting Milwaukee as a premier tourism. Through sales, paid advertising and earned media, VISIT Milwaukee promotes the region as a premier destination for business and leisure travel.

We are the only local organization solely dedicated to marketing Milwaukee on a national and international scale. When meeting planners and travelers are determining their next destination, VISIT Milwaukee makes our city shine and showcases the very best of our community. Tourism is vital to the success and quality of life for our entire community…and our future.


How visitors benefit our community

As a destination marketing organization, VISIT Milwaukee works to promote the Greater Milwaukee area to both business and leisure travelers. VISIT Milwaukee’s efforts attract visitors who spend money on transportation and local attractions, who then invest that money back in local institutions, benefiting all of the community's residents.