VISIT Milwaukee was founded as Milwaukee Convention & Visitors Bureau, Inc. in 1967 as a joint proposal between the Milwaukee Metropolitan Chamber of Commerce, the Milwaukee Hotel-Motel Association and the Wisconsin Restaurant Association to “re-establish Milwaukee as a major convention city.” From that beginning, our mission and our reach has flourished.

Today, VISIT Milwaukee markets the Greater Milwaukee area as a top choice for business, convention, and leisure travel to national and international visitors because Milwaukee is the experience that your life needs.

Learn our history