VISIT Milwaukee's roots go all the way back to 1888, when the Association for the Advancement of Milwaukee was founded as an advisory committee to promote "the commercial and the general welfare of the City of Milwaukee." In 1967, the Milwaukee Convention & Visitors Bureau, Inc. was formed as a joint proposal between the Milwaukee Metropolitan Chamber of Commerce, the Milwaukee Hotel-Motel Association, and the Wisconsin Restaurant Association to “re-establish Milwaukee as a major convention city.” Our mission and our reach has flourished in the decades since.

Today, VISIT Milwaukee markets the Greater Milwaukee area as a top choice for business, convention, and leisure travel to national and international visitors.

Learn our history

Our mission is to create economic growth and improve quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

How visitors benefit our community

As a destination marketing organization, VISIT Milwaukee works to promote the Greater Milwaukee area to both business and leisure travelers. VISIT Milwaukee’s efforts attract visitors who spend money on transportation and local attractions, who then invest that money back in local institutions, benefiting all of the community's residents.

Direct visitor spending in 2018 totaled $2.1 billion

Direct visitor spending in 2018 totaled $2.1 billion

Total business sales related to tourism were estimated at $3.7 billion

Total economic impact of tourism is $5.7 billion

Tourism supported 52,357 full-time jobs

State and local tax revenue generated by tourism was $246 million