About VISIT Milwaukee
VISIT Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting Greater Milwaukee area as a premier tourism destination.
Through sales, paid advertising, experiential marketing and earned media, VISIT Milwaukee promotes the region as a premier destination for business and leisure travel. We are the only local organization solely dedicated to marketing Milwaukee on a national and international scale. We do that by highlighting and promoting our businesses, venues, facilities and family attractions. By telling the story of what our amazing city and region have to offer. By hosting tours and influencer events. And by traveling around the country to bring Milwaukee to meeting and event planners. Even our little brother in Illinois took notice. As part of our experiential leisure marketing campaign, VISIT Milwaukee took over Union Station in Chicago to make sure Chicagoland residents knew the best summer festivals are just a train ride away. And the 2024 Republican National Convention, an event that will bring a global audience and more than $200 million to our hotels, restaurants and bars over the course of a week.
From hotels, restaurants, bars, retailers, event services and so much more, VISIT Milwaukee is also proud to partner with more than 800 area businesses that believe in the power of tourism. Our corporate partners believe that making Milwaukee an amazing place to visit can help create an even more amazing place to live and work. Together with our partners, we’re working to make a better Milwaukee every day.
Representing Milwaukee for More Than 55 Years
VISIT Milwaukee's roots go all the way back to 1888, when the Association for the Advancement of Milwaukee was founded as an advisory committee to promote "the commercial and the general welfare of the City of Milwaukee." In 1967, the Milwaukee Convention & Visitors Bureau, Inc. was formed as a joint proposal between the Milwaukee Metropolitan Chamber of Commerce, the Milwaukee Hotel-Motel Association, and the Wisconsin Restaurant Association to “re-establish Milwaukee as a major convention city.” Our mission and our reach has flourished in the decades since.
Today, VISIT Milwaukee markets the Greater Milwaukee area as a top choice for business, convention, and leisure travel to national and international visitors.
Selling the Cream City
We are the only local organization solely dedicated to marketing Milwaukee on a national and international scale. When meeting planners and travelers are determining their next destination, VISIT Milwaukee makes our city shine and showcases the very best of our community. Tourism is vital to the success and quality of life for our entire community…and our future.
A Creative Approach to Destination Marketing
What Milwaukeeans are Saying About VISIT Milwaukee
Don't just take our word for it! Hear from some of Milwaukee's most passionate community advocates about the impact VISIT Milwaukee has on the Greater Milwaukee area.
Jackie Q. Carter, Municipal Port Director, Port Milwaukee
"VISIT Milwaukee has been critical, frankly, to our success over the last 18 years since I've been with the team. Bringing people into Milwaukee, sharing Milwaukee, and at the same time, giving us easy messaging when we're out trying to sign free agents about what Milwaukee is all about. VISIT Milwaukee is able to really make that pitch much, much easier by all the great things that come to our town."
Jon Greenberg, President, Milwaukee Admirals
"Tourism is vital for the success of Milwaukee. We want to attract young and diverse talent to make Milwaukee successful. We know that Milwaukee has experienced a renaissance, and we want to make sure that everybody gets to see all of the beauty, fun and industry that Milwaukee has to offer, not only to retain local talent but to attract national and international visitors."
Jacobo Lovo, Managing Artistic Director, Latino Arts Inc.
"Our partnership with VISIT Milwaukee has been tremendous over the past many years. We believe that Milwaukee County has many of the amenities that draw visitors from all across the country. And these are things what we are able to talk about and really showcase to visitors. I truly believe that we would not see the millions of people who come to our Milwaukee County region if it wasn't for VISIT Milwaukee."
David Crowley, Milwaukee County Executive
"We had a recent campaign with VISIT Milwaukee that garnered entries from 37 different states to elevate the profile of the arts in Milwaukee and the Milwaukee Theater District. That's something that a lot of cities overlook— the impact of the arts. We have over 2 million visitors a year, and the economic impact that the arts bring is really important and VISIT is there to help us tell that story."
Lory Bowman, Vice President, Marketing & Communications, Marcus Performing Arts Center
"The world-class venues of the Wisconsin Center District, including the Miller High Life Theatre, UW-M Panther Arena, and Baird Center, are dedicated to being Bold, Proud, and Experience Obsessed. The VISIT Milwaukee team embodies those values when promoting our spectacular city to clients from around the world. The $456 million expansion of the Baird Center is a game-changer for Milwaukee, and the VISIT team is in lockstep with us to promote the city we all love."
Marty Brooks, President & CEO, Wisconsin Center District
How Visitors Benefit Our Community
As a destination marketing organization, VISIT Milwaukee works to promote the Greater Milwaukee area to both business and leisure travelers. VISIT Milwaukee’s efforts attract visitors who spend money on transportation and local attractions, who then invest that money back in local institutions, benefiting all of the community's residents.
Why Tourism Matters
The health of our community depends upon a strong tourism economy. At VISIT Milwaukee, we work to increase the economic impact of tourism in the Greater Milwaukee area by marketing the region as a premier location for business and leisure travel. Tourism is vital to the success and quality of life in our community. Each year, tourism supports over 43,000 full-time jobs and brings in more than $6 billion to our community. Essential to our local and national economy, tourism is a job creator, revenue generator and reputation builder. But just as – if not more – importantly, tourism is a people connector, joy builder and memory maker. Together with our partners, VISIT Milwaukee is harnessing the momentum, pushing our travel and tourism industry forward.
You Belong in MKE
No matter who you are, you are welcome in Milwaukee. From the largest events to intimate community gatherings, across our great city there truly is something for everyone to experience and enjoy. In Milwaukee, unique truly unites. In 2021, this theme was central to our marketing and communication initiatives. But it also captures how we work and live. From one of the country’s most accessible beaches to festivals that celebrate a multitude of heritages, to being among the most LGBTQ+ friendly communities, Milwaukee is where everyone can be their most authentic self. At VISIT Milwaukee, we know that to represent a diverse community, our team must be representative of those we work to support. Simply put, we’re better together.
Learn More About VISIT Milwaukee
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