Yussef Morales is the Founder of the Puerto Rican Festival of Wisconsin. With over a decade of experience in event planning and management, he has successfully founded and directed several prominent events and festivals in Milwaukee. The Puerto Rican Festival of Wisconsin is going on its 11th year and has grown from under a small bridge to over 8,000 guests in 2023. For the past 10 years he has consulted for hundreds of events that have started with 0 budgets to annual events. Each time demonstrating a unique ability to raise the funds needed to launch and sustain these events. His expertise lies in creating innovative event concepts, overseeing end-to-end logistics, and developing impactful marketing strategies that boost attendee engagement and satisfaction. He has a proven track record of building strong relationships with clients, sponsors, and vendors, resulting in consistently successful and well-received events. His background also includes managing a variety of events such as concerts, youth events, and product launches, showcasing his versatility and dedication to help Milwaukee thrive, as The City of Festivals.