Laura Nelson

Laura Nelson

Associate Director of Sales

What year did you start at VISIT Milwaukee?

What is your industry organization involvement?
Engage Franklin – Board of Directors

What is your favorite/most inspirational thing about your job?
I find it so meaningful that the work we do drives revenue to local businesses and supports the workforce in our community. My favorite part is experiencing the energy in the City during events. Seeing the shops, restaurants, and hotel lobbies busy with people exploring Milwaukee and enjoying the hard work our business owners and employees put into the experiences they provide.

Why are you passionate about your market segment?
I am fortunate enough to be working with the anchors of our local economy. Iconic, historic, and progressive Milwaukee-based corporations that not only do business here, but also bring an international audience to our doorstep. The roots of these organizations are the roots of our community and culture. I am thrilled and humbled to play any role (however small) in the economic impact they produce in the community.

What is your personal background?
I grew up in Racine, attended Edgewood College in Madison, and made my way to Wisconsin Rapids before returning to the Southeastern part of the state about 4 years ago. I now live in St. Francis just over the Hohn Bridge. My 11-year-old daughter Leigh and I enjoy going on travel adventures together, most recently New York City. Though, Milwaukee does keep us very busy between vacations… museums, shows, restaurants and festivals. We love it all!

What is something fun about you?
I will never stop trying to get good at golf! My handicap would suggest otherwise, but someday… someday, I WILL be good at this sport.

What are some "can't miss" Milwaukee experiences?
Summerfest, Discovery World Aquarium, Streets of Old Milwaukee at the Public Museum, Bucks game in Deer District, and cocktails at Bryant’s.

If you could only eat one Milwaukee staple food forever, what would it be?
Does a Sobelman’s bloody mary count?? Of course it does… the Baconado please!

What is your favorite Milwaukee tradition?
Taking my daughter to the theatre – usually accompanied by dinner at the Safehouse 🔍

What is your favorite Milwaukee "fun fact"?
The flame beacon on top of the Wisconsin Gas Building forecasts the weather by color and flicker.
When the flame is red, warm weather ahead. When the flame is gold, watch out for cold. When the flame is blue, no change in view. Flickering flame, expect snow or rain!