Why Bring Your Group To Milwaukee?

Whether your group is looking for urban adventure, sporting events, museums, festivals, or just an all-around good time, Milwaukee is the destination to do it all.

Use our group tour itineraries below, or get ideas to make your own with our list of Milwaukee points of interest.

We can always offer additional suggestions based on your interests. Let us know if you'd like personal assistance in planning an itinerary for your next group tour.


Top 10 Reasons to Bring Your Group to Milwaukee:


1. Value

When you’re looking to see the sights via coach tour, Milwaukee offers a price to satisfy every pocketbook. Our city features big-city entertainment at small-town prices. 


2. Easy Location

Interstates 94 and 43 flow into and out of the city for quick freeway access throughout downtown and the outlying areas. Milwaukee is within a single day’s drive of many Midwestern cities and just 1.5 hours away from Chicago.


3. Unique Destinations

Milwaukee offers the one-of-a-kind attractions that make a tour memorable, including the world’s only Harley-Davidson Museum, the lively atmosphere of the Milwaukee Public Market and the soaring wings of the acclaimed Milwaukee Art Museum. We’re proud of our roots, which include our legendary brewing legacy, world-class park system and down-to-earth attitude.


4. Vibrant Neighborhoods

You’ll find Milwaukee’s heritage reflected in its eclectic neighborhoods, each with its own distinct personality. 


5. Culinary

Milwaukee's restaurants are as diverse as its people. With James Beard Award-winning chefs and restaurants, specialty foods made in Milwaukee and a farm-to-table community that will satisfy even the most devout locavore, Milwaukee offers a place and a taste for all visitors.


6. Water

Located on the shores of Lake Michigan and at the confluence of the Milwaukee, Menomonee and Kinnickinnic Rivers, Milwaukee is filled with waterfront excitement. 


7. Architecture

Explore Milwaukee’s rich architectural history: the Gilded Age splendor of the Pabst Mansion, the stunning modern look of the Milwaukee Art Museum, Frank Lloyd Wright buildings and elaborate churches.


8. Warm Welcome

What distinguishes Milwaukee from other cities is the warm hospitality and friendly attitude of the people who live and work here. This personal touch and heartfelt welcome make it an extraordinary place to visit, and one that will leave a positive impression on every group.


9. Great Hub and Spoke Destination

Milwaukee is a great place to start a tour of Wisconsin. Thanks to easy freeway access, your motor coach will be able to hit Cedarburg, Racine, Kenosha and more, giving your group the opportunity to experience all that the state has to offer.


10. VISIT Milwaukee CVB

Our Group Tour staff is dedicated to providing you the assistance necessary to create an unforgettable experience for your groups. Please contact us for ideas and itineraries, restaurant choices that cater to groups and any other questions you have about bringing your group to Milwaukee.

Harley-Davidson Homecoming™ Festival

An annual celebration of music, moto-culture, and Milwaukee, the Harley-Davidson Homecoming Festival is four days and nights packed full of entertainment, events, and live performances by some of the biggest names in music. In addition to…

Baird Center Expansion

Now that the expansion is complete, the Baird Center will offer 52 state-of-the-art breakout rooms, 300,000 contiguous square feet of exhibition space, the stunning rooftop Baird Ballroom with city views, inclusive amenities and more!