Manuel Rocha

Manuel Rocha

National Account Executive

What year did you start at VISIT Milwaukee?

What is your favorite/most inspirational thing about your job?
Bringing large groups into our city keeps the lights on at many businesses in Milwaukee! Tourism makes a huge impact on the livelihoods of many Milwaukeeans and I get to be a part of that impact.

What is your personal background?
First and foremost, I’m a God fearing family man. I’ve lived in the Milwaukee metro area my entire life. I had a mobile DJ business for many years but I hung up the mic a few years ago. I’m a first-generation Latino and the son of a Mexican immigrant.

What is something fun about you?
I’m a glass half full dude. Always positive and upbeat. I pretend to understand Spanish when it’s spoken to me, I just nod and smile. I love cooking for my family & I try to golf as often as I can.

What are some "can't miss" Milwaukee experiences?
Booze cruises on the Edelweiss, concerts at Summerfest

If you could only eat one Milwaukee staple food forever, what would it be?
Definitely fish fries! Especially when they’re all you can eat!

What is your favorite Milwaukee tradition?
Growing up it was cruising Highway 100 but they don’t do that anymore. So I’d say Opening Day tailgate parties for the Milwaukee Brewers.

What is your favorite Milwaukee "fun fact"?
​For thousands of years, Milwaukee was home to the native Menominee, Potawatomi and Ho-Chunk Nations before colonization.