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Designed with meeting planner input and located in the heart of downtown Milwaukee, the 300,000-square-foot Wisconsin Center convention space offers the ultimate in versatility, functionality, and style.

But planners deserve more. More space for larger and simultaneous events. More flexible areas to accommodate events of all scales. More access for loading and unloading. More modern facilities to inspire innovation.

This is not just Milwaukee’s moment. This is the meeting planner’s moment. For planners who did not or could not consider Milwaukee before, this is the time to give the Wisconsin Center a second look. 

Building on Milwaukee’s momentum and meeting the growing demand, convention center expansion has become an imperative. With the help of city leaders, expansion will move from imperative to reality.
 

Vision

A January 2020 study completed by HVS states that the Wisconsin Center expansion project would create:
  • 480,841 sq. ft. total convention center space                                        
  • 303,695 sq. ft. exhibit space                        
  • 100,000 sq. ft. new ballroom and meeting space
  • 76 meeting space divisions
  • 11 ballroom space divisions

Proposed Timeline

  • 2020: Expansion Project Review and Vote
  • 2021: Groundbreaking
  • 2021 - 2022: Construction
  • 2023: Grand Opening

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Looking for the perfect setting for any size meeting? Submit an online Request For Proposal (RFP) and our talented sales team will contact you. 

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